Acquia is a Boston-based software company that provides a cloud-based digital experience platform (DXP), including content management, digital asset management (DAM), customer data platforms (CDP), and marketing automation tools. It is best known for its strong support of Drupal, the open-source CMS, and for helping organizations deliver personalized, scalable digital experiences across channels.

Acquia was founded in 2007 by Dries Buytaert, the original creator of Drupal, and Jay Batson. The company began as a commercial support and services provider for Drupal but quickly evolved into a full-fledged digital experience platform provider. Over the years, Acquia has grown significantly, now employing over 1,100 people globally as of 2025.

Acquia has raised over $180 million in funding across multiple rounds. In 2019, it was acquired by Vista Equity Partners, a leading private equity firm, in a deal reportedly valued at around $1 billion. Since then, Acquia has continued to expand its product offerings and market reach under Vista’s ownership.

Acquia’s product suite includes:

• Acquia DAM: A digital asset management platform with AI-powered tagging, branded portals, and workflow tools.
• Acquia CMS: A Drupal-based content management system optimized for enterprise use.
• Acquia CDP: A customer data platform for unifying and activating customer data.
• Acquia Campaign Studio: A marketing automation tool for orchestrating personalized campaigns.
• Acquia Site Studio: A low-code site builder for Drupal.
• Acquia Cloud Platform: A scalable hosting and development environment for Drupal applications.

These tools are integrated into a unified DXP, enabling organizations to manage content, data, and experiences from a single platform.

Acquia has made several strategic acquisitions to expand its capabilities:

• Widen Enterprises (2021): Brought Acquia DAM into the portfolio, enhancing its brand and asset management capabilities.

• Monsido (2024): A web governance and accessibility platform, strengthening Acquia’s commitment to digital inclusivity

   

These acquisitions have helped Acquia evolve from a CMS-focused company into a broader digital experience leader.

Acquia continues to innovate, especially in AI and automation. Recent updates to Acquia DAM include:

• AI Tags for automatic image recognition and metadata generation.

• Collaborative Collections for team-based asset curation.

• Generative AI Metadata Fields to manage AI-generated content responsibly.

• Enhanced Portals and Templates for localized content creation and brand governance.

Acquia emphasizes a culture of openness, innovation, and inclusivity. Rooted in the open-source ethos of Drupal, the company values transparency, collaboration, and community engagement. It supports remote and hybrid work, invests in employee development, and promotes diversity in tech.

Acquia serves a global customer base that includes:

• Enterprises like Nasdaq, BBC, Stanford University, and the Australian Government.
• Nonprofits and public sector organizations.
• Digital agencies and system integrators.

The company also maintains a strong connection to the Drupal community, contributing code, sponsoring events, and supporting open-source development.