9Lenses is a company that specializes in providing an interactive assessment platform aimed at enhancing sales and marketing processes. Founded in 2011 and headquartered in Tysons Corner, Virginia, the company offers tools that help marketing and sales teams engage prospects, qualify leads, and gather sales intelligence to improve customer interactions and conversion rates. The platform allows for the creation of customized assessments that deliver personalized insights and recommendations, facilitating more effective sales conversations. 9Lenses serves a variety of sectors, including consulting, banking, insurance, and technology, and has been backed by investors such as Kinetic Ventures and Rally Ventures. The company was acquired by Astreya in 2017 to expand its digital transformation services.
9Lenses was founded in 2011. The company initially focused on using its platform for virtual interviews and has since evolved to provide comprehensive assessment solutions for businesses. Significant milestones include Series A funding in 2013, expansion of office space in 2014, and the introduction of new solutions like Engage in 2020.
9Lenses has raised a total of $13.6 million in funding. The Series A round in 2013 raised $1.1 million, led by Kinetic Ventures and Rally Ventures. The company has also secured additional undisclosed funding to expand its software distribution and development. The estimated annual revenue is currently $2 million.
9Lenses offers an interactive assessment platform designed to help marketing and sales teams identify qualified prospects and close larger deals. Key features include:
In a strategic move to enhance its capabilities, 9Lenses was acquired by Astreya in 2024. This acquisition aims to accelerate growth in digital diagnostic services, leveraging Astreya's resources to improve support and expand service offerings.
The platform has continually evolved, with notable updates including the launch of Engage in 2020, a solution tailored for marketing and sales teams to use interactive assessments to engage buyers and tailor sales conversations.
9Lenses emphasizes the importance of data science and good insights. The company believes in transforming business diagnostics through technology, aiming to improve business operations and decision-making processes. Their mission is to harness the power of interactive media and social technology to foster continuous assessment and improvement within organizations.
9Lenses serves a diverse range of clients, including Fortune 500 companies. The platform is used by consultants and businesses looking to enhance their diagnostic capabilities and make data-driven decisions. The user community benefits from the platform's ability to automate data collection and analysis, providing deeper insights and more efficient processes.
9Lenses
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