Xentral Software

Xentral Software is a Germany‑based, cloud ERP provider focused on small and mid‑sized companies that need to connect and automate all core operations—from sales and fulfillment to finance and production—inside one lean, scalable platform. The company is headquartered at Fuggerstraße 11 in Augsburg and traces its roots to 2008, when founders Benedikt and Claudia Sauter began building a flexible inventory and ERP tool that later evolved into Xentral (formerly “WaWision”). Backed by investors including Sequoia Capital, Tiger Global, Meritech Capital, and Visionaries Club, Xentral raised a Series A in January 2021 and a $75M Series B in August 2021 to accelerate product development and international expansion. Product‑wise, Xentral positions itself as an “ERP for fast‑moving businesses,” unifying the order‑to‑cash lifecycle across e‑commerce, omnichannel retail, warehouse management, logistics, and accounting. Core modules span product information management (PIM), CRM, procurement, order management, inventory, shipping, production, reporting/analytics, and POS—each designed to provide real‑time visibility and standardized, automatable workflows. Warehousing features include synchronized stock numbers, multi‑order picking, mobile picking and inventory apps, and automated label printing—capabilities aimed at speeding fulfillment while reducing errors. On the finance side, Xentral automates invoicing, dunning, and payment reconciliation and supports compliance through DATEV exports and e‑invoice readiness. A hallmark of the platform is Xentral Connect, a middleware layer that simplifies integrations with 200+ marketplaces, shops, payment providers, carriers, and finance systems. This includes native connectors for Shopify, Amazon (FBA/FBM), eBay, Shopware, WooCommerce, Mirakl, Tradebyte, and more—plus open REST APIs and support for CSV/XML/EDI for bespoke workflows. For Shopify users, Xentral offers real‑time stock sync, automated order import, central product management, and automatic shipping status updates, including Shopify POS support. For Amazon sellers, it prioritizes Prime orders, manages Pan‑EU VAT via Amainvoice, and consolidates FBA/FBM operations with reporting on fees and inventory. Xentral’s no‑code Flows allow teams to design and iterate automations without engineering resources—helpful for scaling online retailers that outgrow spreadsheets but lack large IT staffs. The Help Center provides step‑by‑step guidance on implementation, shop/marketplace setup, navigation, MFA, licensing, and release notes, supporting quicker onboarding and continuous updates. Industrially, Xentral emphasizes use cases for e‑commerce, omnichannel retail, wholesale, food & beverage (e.g., batch/traceability), solar/photovoltaics (serial/project workflows), toys/sport/hobby, and bicycle retail (variants/spares/workshop module), reflecting its specialization in product‑centric SMBs. Customer stories cite rapid scale, multi‑channel control, and logistics improvements, such as dispatching 15,000 orders in a single day and growing from 500,000 to 2,000,000 parcels per year with modern ERP infrastructure. Commercially, Xentral offers a transparent, volume‑based pricing model: Starter from €349/month (incl. 500 orders), Business from €649/month (1,500 orders; unlimited channels/SKUs), and Pro from €849/month, each with unlimited users and optional add‑ons like reporting, POS, Amazon Seller App, and production. Additional orders are billed per unit, and FBA orders can be free of charge depending on tier. The company reports “over 2,000 retailers” using the ERP, underscoring traction among D2C brands and B2B sellers seeking speed and simplicity.

Xentral’s competitive advantage begins with laser focus on online‑oriented SMBs—especially brands that sell across multiple e‑commerce channels and physical retail—rather than trying to be a one‑size‑fits‑all enterprise suite. That specialization shows up in native workflows for order‑to‑cash, fulfillment speed, returns, and marketplace compliance, which many generalist ERPs require costly customization to match. Its integrated warehouse apps (mobile picking, inventory, replenishment) and synchronized stock make high‑volume operations both faster and less error‑prone, a critical differentiator versus broader platforms like Odoo or Sage that often rely on partner add‑ons for comparable depth in e‑commerce logistics. Second, Xentral Connect reduces integration friction across 200+ shops, marketplaces, carriers, payments, and finance tools—plus open REST APIs and EDI/CSV/XML support. That breadth and “plug‑and‑play” approach make connecting Shopify, Amazon (FBA/FBM), eBay, Mirakl, Tradebyte, and DATEV straightforward, while preserving flexibility to evolve the stack as you scale. Competitors certainly integrate, but Xentral’s middleware centralizes and future‑proofs connections, limiting custom glue code and maintenance.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)