WorkflowMax
By WorkflowMax project management software
WorkflowMax is a comprehensive job management software solution that has been helping businesses with quoting, scheduling, time tracking, invoicing, and reporting. It offers a cloud-based platform designed to streamline workflows across project management, lead management, and financial tracking. The company is now operated under BlueRock and is based in Melbourne, Australia. WorkflowMax aims to provide an all-in-one job management system that enhances productivity and business control for small to medium businesses and beyond.
Originally founded in 2007 as an Auckland-based company, WorkflowMax grew to become a significant player in job management software. It was acquired by the publicly traded software company Xero in 2012, which boosted its development and global reach. In 2023, BlueRock, an Australian tech-led advisory firm, acquired the WorkflowMax brand from Xero with plans to relaunch it as WorkflowMax by BlueRock in early 2024, aiming to modernize and expand its capabilities.
WorkflowMax itself was originally a product acquired by Xero, so specific funding rounds are not independently recorded post-acquisition. Its current valuation is indirectly tied to BlueRock's investment strategy, which includes technology development and AI integration to meet evolving market demands. Xero's decision to retire WorkflowMax and transfer the brand to BlueRock was strategic to focus investments while maintaining continuity through a revenue share agreement with BlueRock.
BlueRock's acquisition of WorkflowMax brand in 2023 marks a significant product expansion phase. BlueRock is rebuilding the WorkflowMax platform to enhance user experience with new features and updates while retaining core functionalities that users value. This initiative focuses on evolving the product to meet SME business owners’ growing needs, including AI-related enhancements and improved technology infrastructure.
Upcoming features from WorkflowMax by BlueRock will include an improved interface, feature parity with the original Xero WorkflowMax, and new functionalities shaped by customer feedback through a collaborative development roadmap. BlueRock emphasizes customer involvement in product development and aims to release the new version in early 2024.
BlueRock, now the operator of WorkflowMax, is a tech-led advisory firm with a culture centered on innovation, customer-centric development, and supporting SME businesses through technology. Their values emphasize empowering business owners with practical, easy-to-use technological solutions and fostering collaboration with the user community to shape the product’s future.
WorkflowMax serves thousands of businesses globally, spanning industries such as creative agencies, consulting firms, engineering businesses, and architecture firms. Its user base benefits from extensive customer support and active community engagement. BlueRock promotes user participation in shaping product features and invites customers to vote on the development roadmap, reflecting a strong community-driven approach.
