VoucherCart
By VoucherCart
VoucherCart is a market-leading provider of cloud-based voucher, gift card, membership, and ticket sales technology. The company’s platform enables businesses across hospitality, retail, health and wellness, and leisure sectors to create, manage, and sell branded vouchers and gift cards through all digital and physical channels. With a reputation for innovation, automation, and customer-centricity, VoucherCart has become a trusted partner for thousands of businesses seeking to drive revenue growth, customer acquisition, and retention.
Founded in 2015 by Douglas MacLennan and partners with backgrounds in web services, VoucherCart emerged from a long-standing collaboration in digital development. The company has experienced a decade of steady growth, evolving from a niche solution to a global leader in gift card technology. Over the past ten years, VoucherCart has expanded its platform capabilities, integrated with major POS and CRM systems, and consistently delivered high revenue growth for its clients—some reporting annual increases exceeding 300%. The company now operates globally with a strong presence in the UK, US, and Australia.
Estimates of its annual revenue vary, with some sources suggesting around $1.6 million per year and others reporting up to $25 million, likely reflecting rapid growth and differing data sources.
Automated creation, promotion, and fulfillment of vouchers.
Omnichannel sales (web, social, email, in-store).
Support for digital and physical formats (eVouchers, printed cards, NFC cards).
Viral marketing and loyalty tools for customer acquisition and retention.
Advanced analytics, reporting, and financial dashboards.
Integration with leading payment gateways, POS, PMS, and CRM systems.
Notably, its collaboration with Cloudbeds, a leading hospitality platform, streamlines voucher management for hotels, enabling seamless guest experiences and operational efficiencies. The company continues to pursue partnerships that enhance its ecosystem and extend its reach.
VoucherCart invests heavily in R&D, regularly releasing new features. Recent innovations include a reservation module for Mews PMS, which automates voucher redemption during hotel bookings, reducing administrative overhead and enhancing the guest experience. The company is also expanding its AI capabilities to further automate promotions, optimize sales, and provide actionable insights for clients.
VoucherCart’s culture emphasizes transparency, collaboration, and a shared vision. The leadership maintains open communication through regular meetings, ensuring every team member understands company goals and their role in achieving them. The company values innovation, customer service, and employee empowerment, fostering an environment where staff can take ownership of their work and contribute to ongoing improvements.
VoucherCart serves over 4,300 businesses worldwide, with a particularly strong presence in the UK, US, and Australia. Its user base spans small businesses to large enterprises in hospitality, retail, and leisure. The platform is highly rated for its ease of use, automation, and customer support, with an average review score of 4.92/5. Customers regularly praise VoucherCart’s intuitive interface, responsive support, and positive impact on sales and operational efficiency.
