Vetrina Live

Vetrina Live is an intuitive, mobile-first e-commerce platform designed to help small and medium-sized businesses establish an online presence with minimal technical effort. Launched during the global pandemic as a response to the closure of physical retail spaces, the platform prioritizes simplicity, allowing users to create a digital storefront in under ten minutes. Its core philosophy revolves around a 'WhatsApp-first' commerce model, where customers can browse a professional catalog and send orders directly to the seller via WhatsApp, bridging the gap between traditional social selling and structured e-commerce. The platform operates as a comprehensive software-as-a-service (SaaS) solution that handles hosting, SEO indexing, and payment processing out of the box. Merchants can manage their entire business from a dedicated mobile application or a web-based dashboard, performing tasks such as adding products with photos, setting up categories, and tracking inventory levels. Unlike complex enterprise solutions, Vetrina Live eliminates transaction fees from its side, offering a transparent subscription model that caters to micro-entrepreneurs, local artisans, and hospitality businesses looking for digital menus and delivery management.

Vetrina Live differentiates itself from major e-commerce players through its extreme focus on accessibility for non-digital natives and its unique pricing transparency. Most e-commerce platforms like Shopify or Etsy charge a combination of high monthly fees and transaction percentages that eat into the thin margins of small retailers; Vetrina Live explicitly charges 0% transaction fees, allowing business owners to retain more profit. Another major advantage is its native WhatsApp integration. In regions like Italy, Spain, and India, WhatsApp is the primary communication tool for commerce. Vetrina Live capitalizes on this by allowing customers to complete orders through the app, which then sends a pre-formatted message to the merchant's phone. This creates a familiar and high-trust environment for buyers who might be hesitant to use standard checkouts. Furthermore, the platform is designed to be fully manageable from a mobile device. While competitors often require a desktop for backend management, a Vetrina Live merchant can photograph a product, upload it, and share the link on social media in seconds. This speed and simplicity make it a superior choice for 'side-hustlers' and micro-SMEs who do not have the time or resources to manage a complex tech stack.