Upland Altify is a prominent sales performance management software provider, specializing in Customer Revenue Optimization (CRO). The software helps businesses optimize their sales processes, improve revenue growth, and enhance sales team performance through AI-enhanced solutions and best practices.
Upland Altify was founded in 2005 by Áine Denn and Donal Daly. Initially known as The TAS Group, the company rebranded to Altify to better reflect its mission of helping sales teams achieve higher performance. Over the years, Altify has grown significantly, becoming a key player in the sales performance management space.
Altify was acquired by Upland Software in 2019 for $84 million in cash. At the time of acquisition, Altify was expected to generate $24 million in annual revenue, reflecting a solid valuation with a 4x premium. This acquisition has allowed Upland Altify to leverage Upland Software’s resources and expand its market presence.
Upland Altify offers a comprehensive suite of tools designed to enhance sales performance:
The acquisition by Upland Software has enabled Altify to integrate more deeply with Upland’s suite of enterprise work management software, enhancing its capabilities and expanding its product offerings. This strategic move has allowed Upland Altify to offer more comprehensive solutions to its clients.
Upland Altify continuously updates its software to include new features that enhance user experience and functionality. Recent updates have focused on improving AI capabilities, enhancing integration with CRM systems like Salesforce, and adding more robust analytics tools to help sales teams make data-driven decisions.
Upland Altify prides itself on a culture of innovation, collaboration, and customer-centricity. The company values transparency, integrity, and a commitment to helping clients achieve their sales goals. This culture is reflected in their approach to product development and customer support.
Upland Altify serves a diverse range of clients, from small businesses to large enterprises across various industries. The software is trusted by leading companies to simplify complex sales processes and drive revenue growth. Upland Altify also fosters a strong community of users through forums, webinars, and training sessions, providing a platform for users to share best practices and learn from each other.
Upland Altify
By Upland Software
