Update247
By update247 Channel Manager
Update247 offers a platform centered around its channel manager, enabling hotels, motels, serviced apartments, hostels, and vacation rentals to synchronize room rates and availability across OTAs, GDS, their own websites, and more. Its cloud-based software reduces manual effort, risk of overbooking, and administrative errors, while maximizing online visibility and direct sales.
Founded in 2008 by Ajit Mann, Update247 has grown to serve businesses from independent hotels to large chains globally, and is headquartered in Fitzroy North, Melbourne. The company employs roughly 11-50 staff and is recognized in the hospitality and IT services sectors for its agility and focus on continuous product improvement.
Central to Update247 is its channel manager platform, which provides:
Real-time rate and inventory management across hundreds of booking websites and OTAs.
Seamless integration with popular PMS systems and third-party booking engines (e.g., Booking.com, Expedia, Airbnb, Agoda).
Dynamic pricing, multi-property management, group booking tools, branded UI customization, and payment processing.
Reporting and analytics for occupancy, revenue sources, and booking performance.
24/7 customer support, detailed onboarding, and training resources for users.
Recent updates focus on improving user experience by refining onboarding processes, supporting more integrations, and strengthening reporting capabilities. Additional modules such as "StopSell," customizable branding, and central management for promotions and restrictions represent ongoing product innovation.
Update247 emphasizes a user-friendly, results-driven culture, supporting hoteliers with responsive customer service and continual platform upgrades. The company’s values include operational transparency, no lock-in contracts, and empowering users with data-driven decision tools.
Update247’s user base spans independent hotels, multi-property groups, vacation rental businesses, and travel management companies in Australia and globally. Users consistently rate the platform highly for value, reliability, and customer support, with many reviews praising ease of migration and operational efficiency.
