Ulobby

Ulobby is a European-based SaaS platform tailored specifically for Public Affairs professionals, offering a comprehensive suite of tools to manage political engagement, stakeholder relations, and strategic advocacy. Founded in 2016 by Anders Kopp Jensen and Bertel Torp, both of whom have backgrounds in politics and lobbying, Ulobby was born out of a desire to modernize and streamline the traditionally manual and fragmented processes of Public Affairs. The company is headquartered in Copenhagen, with a strong operational presence in Brussels and across the Nordics. At its core, Ulobby is designed to help users monitor political developments, manage stakeholder interactions, and evaluate the effectiveness of their advocacy efforts. The platform provides real-time feeds of political content from relevant sources, enabling users to stay updated on legislative agendas, policy debates, and political movements. This political monitoring feature is highly customizable, allowing professionals to tailor their feeds to specific issues, regions, or institutions. One of Ulobby’s standout features is its stakeholder management system. Unlike generic CRM tools, Ulobby’s stakeholder relations management (SRM) is built specifically for the Public Affairs context. It enables users to map stakeholders, track interactions, and assess influence levels. This strategic mapping helps organizations understand who the key decision-makers are, what their positions might be, and how best to engage them. The platform also automatically collects and organizes documents and communications shared with stakeholders, creating a centralized repository for easy access and collaboration. Ulobby also offers robust analytics and visualization tools. These allow users to zoom out and see the broader picture of their advocacy efforts, providing insights into campaign performance, stakeholder engagement, and issue evolution. The “Ulobby Insights” feature dives deep into political documents and data, helping users understand the DNA of a political issue or crisis. This data-driven approach supports better decision-making and more targeted lobbying strategies. The platform is subscription-based and caters to a wide range of users—from large corporations and NGOs to consultancies and government affairs teams. Ulobby’s technology stack includes AI, natural language processing, and topic mining, which enhance its ability to detect stances, identify trends, and surface relevant political intelligence.

Ulobby distinguishes itself in the Public Affairs software market through a combination of domain-specific design, advanced technology, and strategic positioning. Unlike many generic CRM or monitoring platforms, Ulobby is purpose-built by lobbyists for lobbyists, ensuring that every feature is tailored to the unique needs of Public Affairs professionals. This insider perspective gives Ulobby a deep understanding of the workflows, challenges, and goals of its users, resulting in a platform that feels intuitive and highly relevant. One of Ulobby’s most significant competitive advantages is its integrated approach. While competitors may offer standalone tools for political monitoring or stakeholder engagement, Ulobby combines these functionalities into a single, cohesive platform. Users can monitor political developments, manage stakeholder relationships, and analyze campaign impact—all within one interface. This reduces the need for multiple software solutions and streamlines the entire Public Affairs process.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)