ThingLink is a privately held education and media technology company that specializes in creating interactive and immersive digital experiences. Founded in 2010, it operates under the names ThingLink Oy in Finland and ThingLink Inc. in the United States. The company’s headquarters are located in Helsinki, Finland, with a presence in Palo Alto, California. ThingLink’s core mission is to make digital storytelling and learning more engaging by allowing users to enrich media with interactive elements.
ThingLink was founded by Ulla-Maaria Koivula, a Finnish entrepreneur and educator. The original concept was to connect physical objects to digital information, but it evolved into a platform for creating interactive media—especially in education, training, and marketing. Over the years, ThingLink has grown steadily, earning global recognition, including the UNESCO ICT in Education Prize in 2018 for its innovative contributions to immersive learning.
ThingLink has raised approximately $5.2 million across multiple funding rounds, including seed, early-stage, and later-stage venture capital. Key investors include accelerator programs and private backers. The company has completed at least eight funding rounds, with notable investments in 2013 (Series A) and 2015–2016 (later-stage VC). While its exact valuation is not publicly disclosed, ThingLink is considered a revenue-generating SaaS company with a stable financial foundation.
ThingLink’s platform allows users to create interactive content by adding clickable tags to images, videos, 360° panoramas, and 3D models. Key features include:
These features cater to educators, marketers, trainers, and cultural institutions seeking immersive digital experiences.
ThingLink has expanded its product suite significantly through internal development and strategic partnerships. Recent innovations include:
These expansions reflect ThingLink’s commitment to staying ahead in the immersive media and EdTech space.
In 2024–2025, ThingLink introduced several new features:
These updates are rolled out regularly via ThingLink’s cloud infrastructure, ensuring users always have access to the latest tools without manual updates.
ThingLink promotes a culture of innovation, accessibility, and global collaboration. With a small but agile team (around 23 employees as of 2024), the company emphasizes user empowerment, ethical AI use, and educational equity. Its tools are designed to be intuitive and inclusive, supporting diverse learning styles and accessibility needs.
ThingLink serves over 10 million content creators across 190 countries, with strong adoption in education, corporate training, tourism, and cultural sectors. Its community includes teachers, instructional designers, marketers, and museum curators. ThingLink also supports a vibrant ecosystem of partners and resellers, especially in regions like the GCC, Europe, and North America.
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