TextMagic
By Textmagic Ltd
TextMagic is an international business text messaging company that helps small and medium-sized businesses engage with their customers through SMS marketing and communication. The company operates mainly in the U.S., the U.K., Canada, and Australia. TextMagic enables companies to transform customer experiences with its easy-to-use text messaging marketing software, which can be used for sending notifications, alerts, reminders, confirmations, and SMS marketing campaigns.
TextMagic was founded in 2001 by Dan Houghton in the United Kingdom. In 2007, Priit Vaikmaa joined the company as a manager and later completed a management buyout in 2013. The company has seen significant growth over the years, expanding its customer base and product offerings. By 2020, TextMagic's annual sales exceeded €7.92 million. The company went public on the Nasdaq First North Tallinn in December 2021.
TextMagic has raised funds through an initial public offering (IPO) on the Nasdaq First North Tallinn, which provided €2.5 million in gross proceeds. Additionally, TextMagic acquired Voog, a website building platform, for €1.1 million in May 2023. As of December 2024, TextMagic's stock price was $4.24, with a market cap of $36 million. The company reported a trailing 12-month revenue of $17.3 million as of June 2024.
TextMagic offers a comprehensive suite of SMS marketing and communication tools, including:
TextMagic has expanded its product offerings through strategic acquisitions and development. In 2023, the company acquired Voog to enhance its platform capabilities. TextMagic has also introduced new solutions like the BYOC (Bring Your Own CPaaS) for high-volume messaging customers and plans to launch email and campaign management functionalities in 2025.
Recent updates to TextMagic include:
TextMagic values effective communication and aims to make business communications easy and reliable for everyone. The company employs around 100 team members and contractors across multiple countries, including Estonia, Ukraine, Russia, and Romania. TextMagic fosters a collaborative and innovative work environment, focusing on customer satisfaction and continuous improvement.
TextMagic serves over 30,000 businesses globally, sending more than 200 million texts annually. The platform supports team collaboration with features like shared access to the Chats inbox, messaging data, and contact lists. Users can add an unlimited number of team members, each with individual secure logins and customizable access levels.
