Terminus
By Terminus Software
Terminus Software, founded in 2014, is a leading platform in the account-based marketing (ABM) space, designed to empower marketers to drive revenue through integrated data and tools. The company offers a comprehensive solution for prioritizing and identifying target accounts, activating sales, and engaging in multi-channel marketing efforts. With features like account-based advertising, LinkedIn sponsored content, and sales insights, Terminus enables businesses to engage effectively with decision-makers and prioritize high-potential accounts. The platform unifies first and third-party data, providing a centralized system for marketing, sales, and operations teams to work collaboratively. Terminus has been recognized as a G2 leader in ABM for 20 consecutive quarters and serves over 1,000 customers globally, including well-known companies like Dow Jones and Gainsight. Headquartered in Atlanta, Georgia, Terminus continues to innovate and expand its offerings, having acquired several companies to enhance its capabilities in analytics, email ads, and account intelligence.
Founding Year: 2014
Headquarters: Atlanta, Georgia, with an additional office in Indianapolis, Indiana.
Key Milestones:
2014: Terminus was founded.
2016: Introduced FlipMyFunnel to build the ABM category.
2017: Acquired Brightfunnel to enhance full-funnel account-based analytics.
2018: Launched the TEAM framework for ABM.
2019: Acquired Sigstr for email ads and relationship data.
2020: Surpassed 1,000 customers and acquired Ramble and GrowFlare for chat capabilities and account intelligence, respectively.
2021: Expanded internationally with an office in London.
Terminus has raised a total of $196.45 million over ten funding rounds. The most recent funding round was a Series C - II, where they raised $22.33 million in December 2022. As of early 2021, the company's valuation was estimated to be between $360 million and $540 million.
Terminus offers a robust ABM platform that integrates various tools and data sources to help businesses execute effective marketing strategies. Key features include:
Prospect Engine: Provides intelligent account and contact data, account identification and scoring, and discovery of best-fit accounts.
Data Studio: An embedded Customer Data Platform (CDP) that integrates CRM data, firmographic data, behavioral data, and more.
Engagement Channels: Includes ad experiences, email experiences, chat experiences, web experiences, and sales experiences.
Measurement Studio: Offers comprehensive analytics and attribution tools for campaign-specific reporting and board-level dashboards.
Terminus has made several strategic acquisitions to enhance its platform:
Brightfunnel (2017): For full-funnel account-based analytics.
Sigstr (2019): For email ads and relationship data.
Ramble (2020): For chat capabilities.
GrowFlare (2020): For account intelligence.
Zylotech (2021): For further data enrichment and account intelligence.
In March 2024, Terminus announced the launch of Terminus 5, which includes a new web-based user interface, fully configurable dashboards, enhanced historical reporting, and improved task management capabilities. These updates are designed to improve user experience, deployment, and ease of use.
Terminus promotes a culture of dedication, risk-taking, inventiveness, value for individuals, and energy. The company emphasizes diversity, inclusion, and equity, recruiting talent from various backgrounds and experiences. They pride themselves on being a supportive and dynamic workplace.
Terminus serves over 1,000 enterprise customers, including divisions of IBM, Salesforce, and Thomson Reuters. The platform is designed to cater to businesses of various sizes, from startups to large enterprises, helping them to optimize their marketing and sales strategies for better growth and revenue.
