
Supply'd designs and delivers an all-in-one ERP platform tailored for food manufacturers, grocers, and specialty retailers, integrating inventory, sales, purchasing, delivery logistics, and analytics into a unified interface. Its system eliminates fragmented software by centralizing operations, which helps businesses minimize errors, save time, and respond rapidly to business insights.
Founded in 2019 in Narre Warren, Victoria, Supply'd began by addressing the operational complexities of the food and retail sectors and has since grown in reputation, working with major grocers, bakeries, and manufacturers across Australia. Company size is small (2-10 employees), allowing agile development and personalized customer support while scaling with industry demand.
Supply'd offers extensive modules, including:
Order Management (OMS)
Procurement (PMS)
Inventory Management (IMS)
Product Information Management (PIM)
Warehouse Management (WMS)
Manufacturing Resource Planning (MRP)
Delivery Management (DMS/TMS)
Recent innovations include AI-driven invoice scanning, predictive analytics for demand and production, advanced sales insights, and automated compliance with industry-specific requirements (e.g., food labeling, allergens, and HACCP documentation). Product expansion is ongoing and user-driven, with new features added to meet emerging customer needs and regulatory requirements.
Supply'd promotes agility, responsiveness, and industry focus, positioning direct access to decision-makers and human-centric customer service as key differentiators. The culture is collaborative, with a commitment to measurable impact, user privacy, tailored solutions, and proactive support. Industry expertise and deep client engagement are core values, ensuring solutions reflect real operational challenges and opportunities.
Supply'd targets grocery stores, manufacturers, distributors, and omni-channel retailers in Australia and is used by Australia’s largest wholefood grocer and other high-profile clients. The user base includes independent businesses and mid-sized enterprises, with growth driven by word-of-mouth, case studies, and proven efficiency gains. While formal community forums are not highlighted, active customer support and hands-on guidance foster a connected user network.