Stripo is a specialized email design platform that simplifies the creation of professional and responsive email templates. Founded in 2017 by Dmytro Kudrenko, the company is headquartered in Ukraine and operates globally, serving over 1.5 million users, including 65% of Fortune 100 companies. Stripo integrates with more than 80 ESPs (Email Service Providers) and CRMs, making it a versatile tool for businesses of all sizes. The platform is known for its user-friendly drag-and-drop editor, HTML/CSS customization options, and advanced features like AMP email support and modular design. Stripo has created over 10 million emails to date and generates an annual revenue of approximately $3.7 million.
Stripo was launched in February 2017 by a team of six with the goal of addressing the challenges marketers faced in creating HTML emails without coding skills. The platform quickly gained traction, reaching its first subscriber in October 2017 and launching its white-label plugin in July 2018. By 2023, Stripo had surpassed one million users worldwide. Despite challenges such as operating during the war in Ukraine in 2022, the company continued to grow steadily at a rate of 10% per month.Stripo has received significant recognition, including being named "Product of the Day" on Product Hunt in 2019. Over time, it has evolved from an email template builder into a comprehensive email production platform with partnerships with Google AMP, Mailchimp, HubSpot, and Amazon SES.
Stripo operates as a bootstrapped startup with no external funding reported. Its business model incorporates both freemium and subscription options, generating revenue through paid plans tailored to individual users and teams. The company’s Monthly Recurring Revenue (MRR) is approximately $381,499, with an annual revenue of around $3.7 million as of 2023.
Stripo offers a wide range of features designed to streamline email production for marketers:
Mobile Optimization: Templates are mobile-responsive by default.
Stripo also includes unique features like version history (to restore previous edits), dark mode previews, smart elements for automated product data imports, and improved analytics with UTM tags.
It has focused on expanding its product capabilities through partnerships with major platforms like Google AMP and integrations with tools such as Slack and Asana. These integrations enhance team collaboration by allowing external stakeholders to provide input without requiring full access to the platform.
Stripo regularly introduces new features based on user feedback and market trends. Recent updates include:
These innovations reflect Stripo’s commitment to staying ahead in the competitive email marketing space.
Stripo emphasizes innovation, resilience, and customer-centricity. Despite challenges such as operating during the war in Ukraine, the company maintained its commitment to providing top-quality service to its clients. Its values include simplifying complex tasks for marketers while fostering collaboration through tools like real-time co-editing.The company also prioritizes security and performance, conducting over 760 tests annually to ensure system reliability. Stripo’s customer support team operates globally, providing assistance via Intercom and other channels.
Stripo serves a diverse global user base that includes small businesses, large enterprises (e.g., Fortune 100 companies), digital marketing agencies, e-commerce platforms, and nonprofits. Its community benefits from extensive resources such as:
The platform’s intuitive design makes it accessible to beginners while offering advanced customization options for experienced designers. In summary, Stripo has established itself as a leading email design platform by combining ease of use with powerful features tailored to modern marketing needs. Its focus on innovation, user feedback, and adaptability ensures that it remains a valuable tool for businesses worldwide.
