STQRY Collect is a user-friendly digital platform designed primarily for cultural and heritage institutions to create, manage, and showcase digital collections online. The platform supports a wide range of media types including images, books, oral histories, audio, video, and animations. It offers a no-code solution that enables institutions such as museums, galleries, archives, and libraries to build visually appealing websites for their collections, providing powerful search and custom layout features. The platform focuses on democratizing access to culture, history, and education by making digital collections accessible and engaging for users globally.
STQRY began as OnCell in 2006, founded by Thomas Dunne. Inspired by a museum visit in 2002 where audio wand tours were in use, Thomas envisioned delivering audio tours via mobile phones. After further research and investment, the company launched, initially offering dial-in tours and later evolving through mergers with TourSphere and MyTour to its current state. Over 15 years, STQRY has grown into a global leader in digital experiences, supporting cultural destinations in over 40 countries, with a second headquarters in New Zealand. The company has incrementally developed its product suite from simple mobile audio guides to comprehensive digital collection management and multimedia tour platforms.
The company is privately held and relatively small-sized with 11-50 employees, according to LinkedIn data. Its steady revenue growth and expansion through acquisitions demonstrate financial stability and growing market presence, but exact numeric figures related to funding and valuation were not disclosed.
Customizable layouts and responsive design for desktop and mobile.
Powerful search capabilities and SEO optimization with clean content URLs.
Multimedia support, including download options with licensing controls.
API access for bulk content import and integration with other digital platforms like mobile apps and kiosks.
Community engagement tools such as user comments, tagging, collaborative article writing, and file uploads.
STQRY has strategically expanded its product capabilities and market reach through acquisitions. Notably, in 2024, STQRY acquired PocketSights, a company known for delivering immersive, tech-enabled cultural and historical exploration experiences. This acquisition supports STQRY’s mission to enhance accessibility and engagement in educational and cultural tours. In 2025, STQRY further acquired GuidiGO, a leader in immersive tours for cultural institutions and communities, which strengthened its position in the European market and increased its content and feature set for mobile tours. These acquisitions complement STQRY’s core offerings by broadening tour content and enhancing user engagement features.
STQRY Collect were not found, STQRY emphasizes connection, accessibility, and education in its mission and communication. The company is driven by a commitment to help cultural institutions share their stories and engage audiences deeper through technology. Based on general best practices for company culture in technology firms focused on cultural and educational missions, core values likely include integrity, innovation, inclusivity, learning, and user-centered design. STQRY's leadership encourages collaboration and community both internally and among users.
STQRY Collect serves a diverse user base primarily composed of cultural and heritage organizations globally, including museums, galleries, libraries, archives, indigenous cultural centers, historical societies, and educational institutions. The platform supports both professional staff and volunteer contributors by enabling easy-to-use interfaces that require minimal training. Its community-oriented features encourage user interaction, contribution, and collaborative storytelling, thereby fostering a sense of ownership and engagement around digital collections. The platform has a wide reach with users engaged in over 40 countries.
