StoriesOnBoard is a privately held software company based in Pécs, Hungary, specializing in product management solutions centered on user story mapping. Founded in 2014, the company serves product managers, owners, business analysts, and designers by helping them identify, manage, and validate product ideas, and turn requirements into prioritized, actionable backlogs. The company emphasizes visual collaboration, seamless stakeholder engagement, and AI-driven assistance to streamline product development processes.
Established in 2014, StoriesOnBoard has grown steadily as a niche provider in the agile product management space. The company has maintained a lean, efficient structure, with a team size reported between 6 and 50 employees over the years. Gergo Matyas serves as CEO, guiding the company through its evolution from a simple story mapping tool to a comprehensive product management platform.
StoriesOnBoard is entirely bootstrapped, with no external funding reported as of 2025. This self-sustaining model has allowed the company to maintain independence and focus on long-term product development rather than short-term investor returns. In 2023, the company reported annual revenue of approximately $813,500, down slightly from $903,900 in 2021, reflecting a modest contraction but stable business fundamentals.
Visual story mapping: Organize backlogs into user goals, steps, and stories for clarity and prioritization.
AI-powered assistance: Generate user stories, acceptance criteria, and release notes; suggest user personas based on product descriptions; and provide custom AI templates for standardized outputs.
Collaboration tools: Real-time editing, commenting, and guest access for stakeholders to leave feedback and track progress.
Release and roadmap management: Group features into releases, create strategic roadmaps, and track implementation.
Integrations: Extensive two-way integrations with Jira, Trello, Azure DevOps, GitHub, Slack, Figma, and more, plus Zapier for workflow automation.
The company has focused on expanding its product capabilities through continuous feature development, particularly in AI and collaboration.
Multilingual AI output: AI-generated content is now available in multiple languages, broadening global accessibility.
Custom AI templates: Users can define formats for AI-generated content, ensuring alignment with internal workflows.
AI-generated user personas: The system can suggest personas based on product descriptions, streamlining discovery and planning.
Upgraded AI model: Transition to GPT-4o mini for faster, more accurate content creation.
StoriesOnBoard’s culture is rooted in transparency, collaboration, and user-centric design. The company promotes shared understanding among stakeholders, encourages feedback-driven development, and values flexibility and adaptability in both its product and internal operations.
StoriesOnBoard serves a diverse clientele, from startups to large enterprises, including notable names like Walgreens, Yodel, Deloitte, SAP, and Lufthansa. Its user base includes product owners, managers, analysts, developers, and UX designers across various industries and geographies. The platform is praised for its intuitive interface, visual clarity, and ability to foster collaboration among technical and non-technical stakeholders alike. The StoriesOnBoard community values the tool’s ease of use, integration capabilities, and the support provided by the company’s team.
StoriesOnBoard
By StoriesOnBoard
