Stora is a modern software company specializing in cloud-based management solutions for self-storage facilities. Built for a digital-first world, it automates key processes like online bookings, payments, access control, and reporting, helping operators grow efficiently while reducing manual admin tasks. Its mission is to empower storage businesses, from startups to multi-site operations, with user-friendly, automation-rich software designed for seamless growth and scalability.
Stora raised £1.3 million (about $1.65 million) in external funding to fuel growth across Europe and North America. The company’s backers include prominent SaaS investors and strategic angels, underscoring investor confidence in its business model. As a fast-growing SaaS firm in a traditionally offline industry, Stora is recognized for driving digital adoption and innovation within the storage sector
Stora’s core product is its self-storage management platform, which includes:
Online bookings & reservations: Seamless digital booking and payment flow.
Automated billing/invoicing: Recurring payments, financial automation.
Customer portal: Self-service access, online payments, document handling.
Facility and unit management: Real-time tracking, smart maps, automatic unit allocation, and release.
Integrated access control: Connects with industry-standard entry systems for automated move-ins and overlocking.
Marketing & analytics: SEO-optimized websites, automated lead capture, promotional tools, and deep business analytics.
Multi-site support: Manage multiple facilities from one dashboard.
API and integrations: Payment (Stripe), CRM, accounting, AI chatbots, hardware, and more.
Custom website: Professional, customizable templates included.
Mobile support: Fully mobile-friendly interface for managers and customers.
Stora emphasizes rapid innovation, regularly introducing new tools in response to customer feedback:
Automated price increases: Facility owners can now schedule and automate price adjustments for units.
Early access program: Pro plan customers get to beta test new features, helping shape product direction.
Analytics and reporting: Ongoing expansion of reporting, business intelligence, and revenue insights.
Stora is operator- and customer-focused, with a mission to make storage operations radically easier. Core values include:
Operator empathy: Built by and for storage professionals, with a heavy emphasis on addressing real industry pain points.
Transparency: Simple, contract-free pricing; honest customer communication.
Stora serves a broad spectrum of users, from independent site owners launching their first storage facility to large, multi-site operators scaling across countries. Its intuitive UX makes it especially attractive for small and medium businesses seeking to automate and manage remotely, but it also supports complex, multi-site operations. Stora’s online community and knowledge base, plus excellent onboarding and support, encourage engagement and guidance among users.
