Stamped is an AI-powered eCommerce marketing platform that specializes in customer reviews, ratings, loyalty programs, and user-generated content (UGC). It is designed to help direct-to-consumer brands build credibility, boost customer engagement, and drive sales. The platform integrates seamlessly with major eCommerce platforms like Shopify, BigCommerce, WooCommerce, and Magento, making it a popular choice for online merchants looking to enhance their customer engagement strategies.
Stamped was founded by Tommy Ong in Singapore as Stamped.io. The company quickly gained traction by offering a robust suite of tools for collecting and showcasing customer reviews and ratings. In 2021, Stamped was acquired by WeCommerce Holdings Ltd. for up to $110 million, marking a significant milestone in its growth journey. The acquisition allowed Stamped to scale its operations further by leveraging WeCommerce’s resources and expertise in the eCommerce space.
The acquisition by WeCommerce included an upfront payment of $75 million in cash and $10 million in shares, with an additional $25 million contingent on meeting revenue targets. This acquisition valued the company at approximately $110 million. While there is no public information on further funding rounds post-acquisition, the deal has positioned Stamped as a key player in the eCommerce marketing ecosystem.
Stamped offers a wide range of features designed to help brands collect customer feedback and foster loyalty:
Reviews & Ratings: Tools for collecting product reviews, ratings, and visual UGC (photos and videos) from customers.
Loyalty Programs: Points-based rewards systems, VIP tiers, and referral programs to incentivize repeat purchases.
Net Promoter Score (NPS): A feature that allows businesses to gather insights into customer satisfaction.
Analytics & Reporting: Detailed insights into customer behavior and campaign performance to optimize marketing strategies.
The acquisition by WeCommerce has allowed Stamped to further expand its product offerings. The company has integrated more advanced features such as AI-powered insights for visual content management (StampedIQ), which helps brands categorize customer-submitted photos based on attributes like color or content. This has enhanced the platform’s ability to offer personalized marketing solutions.
Stamped continues to innovate by adding new features:
Visual Marketing: Collecting and showcasing customer photos and videos across social media platforms.
Gamification: Offering discounts or rewards for submitting reviews or participating in loyalty programs.
Stamped promotes a strong internal culture focused on inclusivity, innovation, and customer obsession. The company encourages employees to "own their craft" by taking accountability for their contributions while fostering a collaborative environment where every voice matters. Stamped also emphasizes agility in problem-solving, a key trait as the company navigates rapid growth. The leadership team promotes transparency and open communication across all levels of the organization.
Stamped serves over 75,000 eCommerce brands globally. Its user base includes small businesses as well as large enterprises that rely on the platform’s scalability. Notable customers include brands like Tentree, Thread Wallets, Shapermint, and Inno Supps. These brands use Stamped not only to collect reviews but also to build comprehensive loyalty programs that increase customer retention.
