SimpleTexting is a U.S.-based SMS marketing platform that enables businesses to communicate effectively with customers through text messaging. Founded in 2010, the company offers an intuitive, feature-rich platform that caters to businesses of all sizes, from small enterprises to Fortune 500 companies like Starbucks and FedEx. Its services include mass texting, 2-way messaging, automated campaigns, and MMS support. SimpleTexting is headquartered in Miami Beach, Florida, and has a strong reputation for simplicity and reliability in SMS marketing.
SimpleTexting was launched in 2010 by three founders—Gene Sigalov, Felix, and Andrey—in Brooklyn, New York. Initially envisioned as a marketing agency, the company shifted focus during the mobile boom of 2011 to specialize in SMS marketing. Over the years, it has grown significantly, boasting more than 15,000 customers globally by 2021. The company was acquired by Sinch in 2021 and previously joined MessageMedia Group in 2020 to enhance its growth trajectory. It has experienced rapid expansion, including a triple-digit growth rate during the COVID-19 pandemic.
SimpleTexting’s annual revenue is estimated at $6–$6.3 million as of 2025. Its revenue per employee stands at approximately $200,000. The company has been recognized for its rapid growth, appearing on the Inc. 5000 list of America's fastest-growing companies in both 2020 and 2021.
SimpleTexting was acquired by MessageMedia Group, Australia’s largest business messaging provider. This acquisition expanded MessageMedia’s footprint in North America while providing SimpleTexting access to additional resources for scaling operations. In 2021, SimpleTexting became part of Sinch, a global leader in Communication Platform as a Service (CPaaS), further enhancing its capabilities in messaging solutions.
SimpleTexting emphasizes simplicity, collaboration, kindness, accountability, and adaptability. The company fosters an inclusive work environment where employees are encouraged to innovate while maintaining a customer-first approach. Despite its global reach—spanning over 18 countries—it retains a close-knit team dynamic.
SimpleTexting serves over 15,000 customers globally as of 2021. Its clientele includes small businesses (50% of users), medium-sized firms (31%), and large enterprises (13%). The majority of its customers are based in the United States (88%) across industries such as marketing/advertising and nonprofit management. The platform is particularly popular among organizations seeking affordable yet powerful SMS marketing solutions.
SimpleTexting
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