RudderStack Warehouse Native CDP

RudderStack Warehouse Native CDP is a customer data platform designed specifically for data teams to manage the entire data activation lifecycle. It runs directly on a company's own data warehouse, providing flexibility, security, and full control over customer data. The platform offers tools for data collection, unification, and activation, enabling businesses to create a complete 360-degree view of their customers without the need for data silos or third-party data storage. The platform ensures data consistency and cleanliness through standardized schemas, a robust Data Governance Toolkit, and powerful Transformations. RudderStack Profiles solves identity resolution challenges by using declarative data modeling to establish a comprehensive identity graph in the warehouse. This approach enables businesses to build customer profiles with every relevant data point, not just those collected through RudderStack events.

RudderStack Warehouse Native CDP is capable of data activation through both real-time event streaming and warehouse activation via Reverse ETL. With over 200 out-of-the-box integrations, RudderStack allows businesses to send clean event data to their entire stack in real-time, enabling marketing automations and real-time analytics. The reverse ETL pipeline makes it easy to push complete, enriched profiles, audiences, and conversions to various teams and tools across the company. RudderStack offers data apps that run on top of the customer 360 profile, enabling high-ROI use cases such as accurate attribution and propensity models, as well as real-time personalization, all without the need for complex SQL or Python coding.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)