Routific
By Routific Solutions Inc
Routific Solutions Inc., headquartered in Vancouver, BC, is a route-optimization and delivery management platform focused on small and mid-sized businesses. Its software aims to reduce delivery costs by ~25%, improve driver satisfaction, and lessen environmental impact—with over 1,000 businesses onboard and more than 191 million optimized deliveries to date.
Founded in 2012 by CEO Marc Kuo, leveraging his academic background in Operations Research and early experiences in his family's business.
Remains lean with ~32 employees (13 engineers, 1 sales, 2 marketing)
Raised approximately $100K in 2015 (pre-seed), followed by an $1.8M grant in 2019; total funding around $1.9–$3.6M depending on source.
Route Optimization: Advanced algorithm prioritizes traffic-aware, driver-friendly routes, avoiding “spaghetti routing.
Delivery Management: Supports CSV or API uploads, real-time tracking, Google/Waze navigation, dispatching via mobile app.
Proof of Delivery: Capture signatures and multi-photo proof.
Customer Notifications: Real-time ETA links delivered via SMS/email to end customers.
Reporting & Analytics: Insights for route performance, distance, order efficiency, driver history.
New Routific Platform: A complete rebuild delivering 10× faster performance, improved stability, multi-user roles, SSO options, and better order grouping.
Driver App Upgrade: Native iOS/Android app now supports route re-prioritization, retries, multiple photo PODs, and improved driver-dispatcher coordination.
Embraces a mission to democratize route optimization and reduce carbon emissions.
Core values: Radical Transparency, Real Teamwork, and Professional Growth, with diverse global representation (team from 12 countries, 21 languages)
