Rokt

The typical implementation process for Rokt software involves several key steps:

1. Initial Consultation: Understanding the specific needs and goals of the business.
2. Integration Planning: Develop a detailed plan for integrating Rokt with the existing e-commerce platform.
3. SDK and API Integration: Using Rokt’s suite of SDKs and APIs to embed the software into the website or mobile application. This includes options for Web, iOS, Android, React Native, and Flutter environments.
4. Customization: Tailoring the software to fit the specific business requirements, such as customizing the user interface and setting up personalized offers.
5. Testing: Conducting thorough testing to ensure the integration works seamlessly and meets performance standards.
6. Launch: Going live with the integrated solution.
7. Ongoing Support: Providing continuous support and updates to optimize performance and address any issues.

The entire process can vary in duration depending on the complexity of the integration and the specific needs of the business. However, it typically takes a few weeks to a couple of months from initial consultation to full deployment2.

Rokt software is highly adaptable to fit specific business needs. Here are some customization options:

• User Interface Customization: Businesses can fully customize the subscriber journey to align with their brand and user experience goals.
• Personalized Offers: Advanced machine learning algorithms allow for the delivery of tailored upsells and content based on customer behavior and preferences.
• Integration with Existing Systems: Rokt can seamlessly integrate with existing e-commerce platforms and marketing workflows, including leading CRM systems like Salesforce Marketing Cloud and Braze.
• Flexible Integration Options: Rokt offers various SDKs and APIs for different environments, ensuring that the software can be tailored to the specific technological needs of the business.
• Dynamic Event Updates: Ensures subscribers are up to date with automatic calendar syncing.

These features make Rokt a versatile and powerful tool for enhancing e-commerce experiences and driving revenue growth1.

Rokt’s pricing structure can include various additional costs such as:

• Setup Fees: These are typically one-time fees associated with the initial integration and customization of the software to fit the specific needs of the business.
• Maintenance Fees: Ongoing fees for maintaining the software, which can include updates, bug fixes, and general upkeep.
• Support Charges: Fees for customer support services, which may vary depending on the level of support required (e.g., basic support vs. premium support).

Rokt offers comprehensive training and support for new users, including:

• User Guides and Documentation: Detailed guides and documentation to help users understand and utilize the platform effectively.
• Onboarding Support: Personalized onboarding sessions to assist with the initial setup and integration.
• Ongoing Training: Regular training sessions and webinars to keep users updated on new features and best practices.
• Customer Support: Access to a support team for troubleshooting and assistance with any issues that arise

Rokt takes data security very seriously and has implemented several measures to protect user data:

• Data Encryption: All data transfers are made using secure protocols such as HTTPS/TLS 1.2, SFTP, or IPSec VPN. Non-PII data can also be encrypted upon request.
• Access Controls: Strict access controls ensure that only authorized personnel can access sensitive data.
• Compliance: Rokt’s security program is independently assessed and certified against industry standards, including ISO/IEC 27001, AICPA SOC 2, and SOC 1.
• Robust Controls Framework: Comprehensive controls covering all aspects of information security and privacy, including physical security, network security, endpoint security, and software development security.

These measures ensure that Rokt maintains a high standard of data protection and privacy for its clients.

Rokt releases updates regularly to ensure the platform remains secure, efficient, and up-to-date with the latest features. These updates are managed through a Continuous Integration/Continuous Deployment (CI/CD) pipeline, which allows for automated testing and deployment of new features and security patches. This approach ensures that updates are rolled out smoothly and with minimal disruption to users.

Rokt's policy on data ownership is clearly defined in their agreements:

Rokt Data: Rokt retains all ownership of any intellectual property rights relating to Rokt Data, including Derived Data. This data is considered Confidential Information of Rokt.

Partner Data: Partners retain ownership of their data. Rokt is granted a perpetual, non-exclusive, worldwide, royalty-free license to use the Partner’s intellectual property rights relating to Partner Data to provide the services or fulfill its obligations under the agreement. Partner Data is also treated as Confidential Information of the Partner.

Data Portability

Rokt ensures compliance with data portability requirements, particularly under European and U.S. privacy laws:

European Data Processing Agreement: Rokt SG (Rokt's entity for ROW Services) and Rokt US (for NA Services) are responsible for ensuring that any collection, processing, use, disclosure, and transfer of personal data comply with applicable laws. They also provide mechanisms for data subjects to exercise their rights, including data portability.

United States Data Processing Agreement: Rokt US is responsible for responding to verified and valid requests from data subjects to exercise their rights, including data portability. They provide reasonable and timely assistance to partners to enable them to respond to such requests.

Rokt offers flexible terms for scaling up or down based on organizational needs. Businesses can adjust their usage of Rokt’s services as their requirements change, ensuring they only pay for what they need. This flexibility is particularly beneficial for businesses experiencing seasonal fluctuations or rapid growth. The terms for scaling are typically outlined in the service agreement, allowing for adjustments without significant contractual changes.

Rokt’s terms and conditions for contract renewal and cancellation typically include the following key points:

• Renewal Terms: Contracts may be renewed automatically unless either party opts out. This often requires timely notice from the party wishing to terminate the agreement.
• Cancellation Terms: Contracts can usually be terminated for convenience or for cause. Termination for convenience allows either party to end the agreement at their discretion, often with a notice period. Termination for cause can occur if one party breaches the agreement, with the breaching party given a reasonable opportunity to remedy the breach.
• Post-Termination Obligations: Upon termination, the business must cease using Rokt’s services and return or destroy all related documentation and software.
• Fees and Refunds: Any fees paid in advance may be non-refundable, depending on the specific terms of the contract.

Rokt meets several high standards for information security and privacy, including:

• ISO/IEC 27001: This international standard specifies requirements for establishing, implementing, maintaining, and continually improving an information security management system (ISMS). Rokt’s products and services are ISO certified through Lloyd’s Register and are independently audited annually to maintain certification.
• AICPA SOC 2 and SOC 1: These standards ensure that Rokt’s controls are effective in protecting customer data and maintaining privacy. SOC 2 focuses on the security, availability, processing integrity, confidentiality, and privacy of customer data, while SOC 1 focuses on financial reporting controls.
• Data Protection Measures: Rokt enforces strict data protection measures, including data encryption, access controls, and compliance with applicable regulations to ensure the confidentiality, integrity, and availability of data.

These compliance standards demonstrate Rokt’s commitment to maintaining a high level of security and privacy for its clients.