PushPress

1. Initial Setup and Onboarding

The process starts by creating your PushPress account and configuring the system to fit your gym’s needs. This includes setting up membership plans, billing cycles, class schedules, and connecting payment processors like Stripe. PushPress provides onboarding tools, video guides, and support documentation to help you get started quickly, even if you have limited technical experience.

2. Migrating Member Data

If you’re switching from another system, PushPress supports data migration. This involves exporting your member and billing information from your previous platform and importing it into PushPress. It’s a good idea to keep your members informed during this phase, especially if you’re changing billing cycles or membership details.

3. Customizing Plans and Billing

You can create custom membership plans with various billing options, such as monthly, bi-weekly, or every four weeks. PushPress offers clear instructions for setting up these plans and for transitioning existing members if you’re updating your billing structure.

4. Website and CRM Integration

For gyms using PushPress Grow (the CRM and marketing automation suite), the process includes linking your website to the PushPress system. This is done through a custom link, which automates the necessary domain adjustments. Once connected, your website can go live in as little as 24 hours, though weekends might cause slight delays.

5. New Member Experience Automation

PushPress Grow includes a pre-built 100-day workflow for new members, automating communications and onboarding tasks to boost engagement and retention.

6. Staff Training and Go-Live

Staff can be trained using the PushPress Staff App and online resources. The system is designed to be intuitive, allowing for quick adoption. Regular updates and new features are introduced based on user feedback.

PushPress offers a wide range of customization options to suit different gym and fitness business models. Here are the main ways it can be tailored:

1. Membership Plans

• You can create and customize unlimited membership plans.
• Plans can have specific reservation limits, class restrictions, pricing, billing periods (monthly, bi-weekly, every 4 weeks), and expiration dates.
• Memberships can be grouped into categories (like Personal Training, CrossFit, Kids, etc.) for easier management and reporting.

2. Class Scheduling

• The calendar and class schedule are fully adjustable.
• You can set up single or recurring classes, define class types, set attendance limits, and manage open gym access.

3. Forms and Data Collection

• Forms are highly customizable, including content, custom fields, and visual styles.
• Forms can be used for lead capture, waivers, surveys, and more.

4. Workflows and Automation

• PushPress Grow allows you to build custom workflows for automating processes such as onboarding, lead follow-up, and member communication.
• Triggers, actions, and conditions can be set up to match your business processes.

5. Reporting and Analytics

• Reporting dashboards can be filtered and configured for detailed insights on memberships, finances, and attendance.
• Reports can be customized by plan, category, or other metrics important to your business.

6. Transaction Fees (Flex Fees)

• On higher-tier plans, you can set custom transaction fees for credit card and bank (ACH) payments.
• These fees can be labeled as processing, service, maintenance, or transaction fees, and you can set the rate between 0% and 10%.

7. Member Portal

• The member portal can be customized, allowing members to manage their profiles, bookings, and information.

8. Marketing Tools

• Email and SMS marketing tools can be customized for offers, promotions, and personalized outreach.

Monthly Subscription Fees

• Starter/Free Plan: $0 per month (for small gyms billing under a set monthly threshold).
• Pro Plan: $159 per month (for established gyms).
• Max Plan: $229 per month (for larger gyms with advanced needs).

Transaction Fees

• Free Plan: 2.19% + $0.30 per transaction.
• Pro and Max Plans: As low as 0.79% + $0.30 per transaction for ACH payments; credit card processing rates are lower than the free plan.

ACH Processing Fees

• Free Plan: 2.19% + $0.30 per transaction.
• Pro and Max Plans: 0.79% + $0.30 per transaction.

Website and CRM Add-Ons

• Website setup (for PushPress Sites): One-time setup fee of $399.
• Website monthly service fee: $127 (discounted for some clients).
• PushPress Grow (CRM and marketing automation): May have its own pricing, depending on selected features.

Support and Maintenance

• Starter Plan: Access to self-serve resources and AI support, with a 48-hour response time for human assistance.
• Pro and Max Plans: Access to AI support, live human support, and the option to schedule video calls.
• No setup fee for the main software plans.

Other Potential Costs

• Failed payment fee: $4 (charged by payment processor).
• Dispute fee: $15 (charged by payment processor).
• Optional Flex Fee configuration for transaction surcharges (available on Pro and Max plans).
• No extra consulting or integration service fees for the main software.

PushPress provides a variety of training and support options to ensure new users can get started smoothly and receive help when needed:

• Help Articles and Video Tutorials: There is a comprehensive library of step-by-step guides and video walkthroughs covering all aspects of the software. These resources are available around the clock, so users can learn at their own pace.
• In-App Support Messenger: A built-in support messenger within the platform allows users to search help articles or chat directly with the support team. Automated assistance is available, but users can also request to speak with a human representative.
• Email Support: Users can reach out to the support team via email for prompt responses to questions or issues.
• Live Assistance: When necessary, live sessions with PushPress staff are available for more personalized guidance.
• Community Group: There is an active online community where users can connect, share experiences, and get advice from other gym owners and PushPress staff.
• Staff Training Materials: Special resources and tutorials are available for staff roles, such as member check-ins and class management, ensuring everyone on the team is well-prepared.

PushPress takes several steps to protect customer and member data:

• Data Encryption: All sensitive information, including credit card numbers, is encrypted using industry-standard technology to ensure secure transactions.
• Access Controls: Only authorized users and staff can access sensitive data. Gym owners and members have control over their own information.
• Regulatory Compliance: The platform complies with data protection regulations, such as GDPR, ensuring users have the right to access, update, or delete their personal information.
• Secure Storage: Data is stored securely on servers with backup systems in place, and measures are taken to prevent unauthorized access, loss, or theft.
• Incident Response: There is a documented plan for responding to data breaches, including notifying affected users promptly.
• User Management: Members and gym owners can update or remove their data at any time, supporting privacy and security best practices.

PushPress is committed to keeping its software up-to-date and responsive to user needs:

• Mobile Apps: Updates for the Member App and custom-branded apps are typically released monthly, and sometimes more frequently if urgent fixes or features are needed.
• Web Control Panel: Updates to the web-based dashboard can occur even more often, sometimes daily, as new features and improvements are rolled out.
• Update Process: All updates are submitted to app stores at the same time, though the exact availability may vary depending on store review times. For branded apps, updates are managed individually and may require some action from the gym’s app account.
• Continuous Improvement: The development approach is to release core features quickly and then add enhancements and fixes incrementally, based on user feedback.
• Communication: Users can always check for the latest updates or report issues through the in-app messenger or by contacting support.

PushPress maintains a clear policy regarding data ownership and portability:

• Data Ownership: All data entered into the PushPress system by your organization—such as member information, billing records, attendance, and other business data—remains your property throughout your subscription term.
• Data Portability: You have the right to access and export your data at any time during your active subscription. If you decide to leave PushPress, your data will remain accessible for up to 30 days after you provide notice of termination. During this period, it is your responsibility to retrieve any data you need. If you require PushPress’s assistance in retrieving your data, there may be additional fees for this service.
• Post-Termination: After the 30-day post-termination window, PushPress is no longer responsible for retaining or providing access to your data. It is important to plan your data export accordingly if you are discontinuing service.

PushPress is designed to accommodate changes in your organization’s size and needs:

• Flexible Plan Management: You can create, edit, or delete membership plans at any time, adjusting reservation limits, class restrictions, price points, and expiration dates as your business evolves. This flexibility allows you to scale your offerings up or down as needed.
• Subscription Adjustments: If your organization’s needs change—such as requiring more or fewer features, or adjusting the number of members—you can upgrade or downgrade your subscription plan accordingly. Changes in subscription pricing or features are managed within your account settings.
• Billing Adjustments: You can change the payment type, adjust billing amounts, or apply discounts for individual members as circumstances change. These adjustments can be made directly in the member’s profile and take effect for future billing cycles.
• No Long-Term Lock-In: The system is structured to allow you to adapt your subscription and membership offerings without long-term commitment or penalties, making it easy to respond to seasonal changes, growth, or downsizing.

Contract Renewal:

• PushPress subscriptions are generally set up on a month-to-month basis. Your subscription will automatically renew each month unless you take action to cancel or unless your agreement specifies otherwise.
• Some contracts may include automatic renewal at the end of the initial term, so it’s important to check your specific agreement for any unique provisions.

Cancellation Policy:

• Either you or PushPress can terminate the agreement or any subscription at any time, for any reason, by providing at least 30 days’ written notice before the end of your current billing period.
• For example, if you want your service to end on June 30, you should submit your cancellation notice by May 30.
• Cancellation requests can be submitted through the PushPress platform, via in-app chat, or by contacting customer support.
• If you are in violation of the agreement (for example, by not paying fees), PushPress may terminate your subscription immediately after notifying you. In such cases, you are still responsible for any unpaid fees for the remainder of the term.
• After cancellation, your data will remain accessible for up to 30 days. During this time, you should export any data you wish to keep. After 30 days, PushPress is not responsible for retaining or providing access to your data.
• Members with unpaid balances or contractual obligations cannot cancel until those are resolved, unless an admin manually overrides the restriction.

Member Cancellations:

• Members can request to cancel their memberships through the app or member portal. The gym admin will receive a notification and must process the request before the next billing date to prevent additional charges.
• Gym admins can enable or disable the member cancellation feature, but they must comply with local laws and the FTC’s Click-to-Cancel rule, which requires a simple membership cancellation process.

Other Considerations:

• It is recommended to begin the cancellation process well in advance of your desired end date to ensure all requirements are met.
• Review your agreement for any early termination fees or special conditions related to cancellation or changes in service.

• GDPR (General Data Protection Regulation): PushPress is committed to GDPR compliance, which gives individuals control over their personal data. This includes the right to access, update, or delete personal information, and to request that data be removed entirely. PushPress stores data on secure servers in the United States and has protocols in place for data breach notification.
• A2P Messaging Compliance: For mass communications such as SMS and email, PushPress follows industry standards to ensure regulatory compliance and minimize opt-outs.
• Privacy Policy: PushPress has a clear privacy policy that outlines how personal information is collected, used, and protected, and complies with applicable privacy laws.
• FTC Click-to-Cancel Rule: PushPress supports features that help gyms comply with the FTC’s Click-to-Cancel rule, which requires an easy and straightforward process for members to cancel recurring memberships.