Protect4Less
By ZH Middle East DMCC
Protect4Less is an insure-tech company that offers device protection plans for electronic devices and appliances. Founded in 2019, the company is headquartered in the United Arab Emirates and operates primarily in the GCC region, with plans to expand across the Middle East, North Africa, and South Asia
Protect4Less was founded in 2019 as an insure-tech startup by Zayn Holding Limited. The company has experienced rapid growth since its inception, expanding its operations from the UAE to the wider GCC region. It has plans to further expand across the MENA (Middle East and North Africa) region and South Asia.
Protect4Less has successfully raised funds to support its growth:
In May 2021, the company closed a $1 million pre-Series A round from a group of family offices and private investors.
The total funding raised by Protect4Less stands at $1 million.
Protect4Less offers a range of protection plans for electronic devices and appliances:
Device Coverage:
Mobile phones
Tablets
Laptops
Electronic accessories
Televisions
Home appliances (washing machines, refrigerators, vacuum cleaners, ovens)
Protection Types:
Accidental damage coverage (including cracked screens and liquid damage)
Theft protection (for forced entry incidents)
Key Features:
Subscription-based model with plans starting from USD 1/month or USD 12/year
Coverage for devices up to 12 months old
Free pick-up and drop-off service
Up to 2 accidental damage claims per year
Protect4Less has been focusing on expanding its product offerings and market reach:
Geographic Expansion: The company is actively expanding from its UAE base to cover the GCC, MENA, and South Asian markets.
Fixed4less Initiative: Protect4Less is launching Fixed4less, a co-owned and franchised brand of Service Centers. This initiative aims to strengthen their network of service center partners in markets where organized consumer electronics service is lacking.
Protect4Less emphasizes its technology-based warranty solution, offering a unique and convenient customer experience. The company continues to innovate in areas such as:
Digital claims processing
Seamless integration with partner platforms
Protect4Less's mission and values are centered around:
Using technology and intelligence to provide affordable protection for valued possessions.
Disrupting the conventional protection marketplace with inclusive solutions.
Building a global brand that prioritizes affordability, flexibility, and convenience in all its products.
Protect4Less has built a significant user base through strategic partnerships and direct-to-consumer channels:
Partnerships:
The company works with major telecom companies like STC Bahrain, Batelco, Zain KSA, and the Ooredoo Group.
Retail Presence: Protect4Less is available as an add-on with retail consumer electronics purchases at leading retailers and hypermarket chains in the region.
Customer Testimonials: The company showcases positive user feedback, highlighting satisfaction with their customer service, claim processing, and overall protection plans.
