Profit.co is a leading provider of OKR (Objectives and Key Results) software and performance management solutions. Founded in 2018, the company has quickly established itself as a prominent player in the strategy execution and employee engagement space. Profit.co's mission is to help businesses transform their strategic vision into measurable results by aligning teams, tracking performance, and executing strategy effectively.
Profit.co was founded by Bastin Gerald in 2018. Gerald, a Wharton School alumnus, had previously founded another business software company called Apptivo and held leadership roles at technology companies like CashEdge (now owned by Fiserv) and Oracle.
Since its founding, Profit.co has experienced significant growth:
As of 2025, the company serves approximately 1,300 clients across various industries.
By 2025, the company has grown to 239 employees
Profit.co reported a 9X+ increase in Annual Recurring Revenue (ARR) from 2020 to 2022
In early 2023, Profit.co secured a significant funding round of $11 million led by Elevation Capital, marking its first institutional funding.
The platform is available in 13 languages.
The company has continuously expanded its product offerings, launching four new user-friendly products in 2023.
Profit.co's growth trajectory has been impressive, with the company quickly establishing itself as a prominent player in the OKR and performance management software market within a relatively short period.
In early 2023, Profit.co secured a significant funding round of $11 million led by Elevation Capital, a renowned early-stage venture capital firm. This investment was widely reported by Forbes and TechCrunch, highlighting the company's potential and growth trajectory.
Profit.co offers a comprehensive suite of products designed to streamline strategy execution and performance management:
Rewards and Recognition Software.
Key features include:
Profit.co has focused on organic growth and continuous enhancement of its core platform rather than pursuing acquisitions. The company regularly introduces new features and updates based on user feedback and industry trends. Recent expansions include the integration of AI and machine learning capabilities, enhanced UI/UX, the pioneering OKR Cockpit, and seamless integration with various business tools such as Jira, Slack, G Suite, and Office 365.
Profit.co regularly updates its platform with new features and improvements. Recent additions include:
Profit.co emphasizes a culture of innovation, collaboration, and customer-centricity. The company's values include:
As of 2025, Profit.co serves a diverse and growing user base:
Strong presence in sectors such as financial services, telecommunications, manufacturing, consumer goods, retail, technology, and government.
Profit.co has built a strong community around its products, evidenced by:
