Pricen

Pricen is an advanced AI-powered pricing optimization software designed for retail and e-commerce businesses. It falls under the category of pricing automation and dynamic pricing platforms, enabling companies to manage, optimize, and automate product pricing strategies across multiple channels. The software leverages artificial intelligence and machine learning to analyze market trends, competitor pricing, inventory levels, and demand signals, ensuring businesses can set profitable prices in real time. Founded in 2015 under the name Sniffie and rebranded as Pricen in 2023, the platform has evolved from a simple price-monitoring tool into a comprehensive pricing intelligence solution. Headquartered in Helsinki, Pricen now serves over 650 customers in more than 30 countries, supporting thousands of SKUs daily. Its mission is clear: to simplify complex pricing decisions and maximize profitability through data-driven automation. Pricen’s core functionality revolves around dynamic pricing, which allows businesses to adjust prices instantly based on changing market conditions. The platform offers base price planning, helping retailers determine optimal starting prices for new products. It also includes promotion and markdown management, enabling businesses to plan campaigns, simulate outcomes, and clear slow-moving inventory without sacrificing margins. Another standout feature is its price simulation module, which forecasts the impact of pricing changes before implementation, reducing risk and improving decision-making. Integration is a key strength of Pricen. The software connects seamlessly with ERP systems, PIM tools, and e-commerce platforms, ensuring smooth data flow and secure operations. Its enterprise-grade security and customizable workflows make it suitable for large-scale deployments. Businesses can set pricing rules, apply filters, and automate adjustments across thousands of SKUs, saving time and reducing manual errors. Pricen’s AI-driven approach delivers measurable results. Case studies report up to 15% revenue growth, 50% faster stock turnover, and net profit increases ranging from 10% to 100%. These outcomes are achieved through continuous recalibration of pricing strategies, ensuring businesses remain competitive while protecting margins. The platform’s scalability makes it ideal for both SMBs and enterprise retailers operating in fast-moving markets. Beyond technology, Pricen emphasizes customer support and onboarding. Users benefit from live chat assistance, training webinars, and dedicated account managers, creating a consultative experience that blends automation with human expertise. Pricing plans are tailored to business needs, considering data volume, feature requirements, and integration complexity.