

Price2Spy
By Price2Spy
Price2Spy is a privately held software company founded in 2010 and headquartered in Belgrade, Serbia. It specializes in providing pricing intelligence and price monitoring solutions tailored for eCommerce businesses worldwide. The company’s mission is to empower smarter pricing decisions by delivering highly accurate, actionable data through an all-in-one pricing platform that combines smart technology, industry expertise, and innovation with a collaborative team approach.
Price2Spy was founded by Misha Krunic in 2010 after he developed an internal tool to monitor competitor prices that significantly boosted sales for his own business. The initial development took about three months, leveraging the team’s prior experience in web application development. The company started with a small team and gradually expanded, reaching over 100 full-time employees within about a decade. By 2020, Price2Spy reported annual revenues of approximately $1.9 million with a lean team of around 10 employees, including sales and engineering staff.
Price2Spy offers a comprehensive pricing software platform designed specifically for eCommerce professionals. Its core features include:
Recent enhancements emphasize automation and integration, such as:
Price2Spy fosters a people-centric culture that values learning, innovation, collaboration, integrity, and accountability. The leadership emphasizes continuous growth and embracing change while working closely with clients to deliver the best solutions. The team includes dedicated heads of research & development, sales & marketing, customer support, professional services, human resources, and product management, reflecting a balanced focus on product quality and customer success.
Price2Spy serves hundreds of eCommerce businesses across more than 40 countries, including brands, retailers, and manufacturers. Its clients use the software for competitor price monitoring, MAP compliance, dynamic repricing, and market intelligence. The company prides itself on long-lasting client relationships built on robustness, ease of use, adaptability, and prompt customer support.