Omniful
By OMNIFUL
Omniful is a Saudi/UAE‑based B2B SaaS provider of integrated supply chain and omnichannel commerce solutions. It offers a cloud-native modular platform that unifies Order Management (OMS), Warehouse Management (WMS), and Transportation Management (TMS)—empowering retailers, brands, and 3PL fulfillment providers to deliver fast, accurate omnichannel operations
Founded in 2020 by Mostafa Abolnasr (CEO) and Alankrit Nishad (CTO), the company remained in stealth for over a year to build a strong product foundation. It has since expanded operations across Saudi Arabia and, UAE, with a Research & Development hub in India, and serves clients across the Middle East, Africa, Europe, India, and beyond.
Omniful employs over 50 people from at least six countries, with approximately 80% engineers, reflecting a product-led, engineering-heavy model . Early traction was strong, reaching $1M ARR within 7 months of launch without sales/marketing spend bayanat.pro+1hala.vc+1
Raised $5.85 million in Seed funding in December 2023, led by VentureSouq and joined by 500 Global, DASH Ventures, Jahez Group, Hala Ventures, SEEDRA Ventures, Bunat Ventures, RZM Investments, and GCC family offices.
Earlier seed tranches: ~$120K in Feb 2021 and ~$730K in late 2021, totalling ~$7M disclosed funding
PitchBook lists 45 employees and total raised funding of around $5.85M to date
Order Management System (OMS): consolidates orders from multiple channels (e‑commerce platforms like Amazon, Noon, Salla, Zid, POS systems) into a centralized dashboard, aligning inventory in real time.
Warehouse Management System (WMS): dynamic configuration-driven workflows for high‑velocity fulfillment including scan-and-go, BOPIS, and micro‑warehousing operations.
Transportation Management System (TMS): route and delivery management tools integrated tightly with OMS and WMS for rapid deliveries and visibility.
Supports inventory management, catalog management, returns, delivery/shipping, and reports & analytics with real-time tracking and rule-based automation.
API-first design and rule-based configuration minimize the need for platform customization, allowing rapid deployments and seamless ERP/marketplace/POS integration
Delivers industry-leading metrics: customers report up to 40% efficiency improvement and 70% faster fulfillment, maintaining 95%+ inventory accuracy and 96% on‑time‑in‑full (OTIF) performance
Developed an early AI/ML-enabled AI Co‑Pilot for demand forecasting and allocation, supplementing OMS/WMS/TMS modules.
Culture is product-led, heavily driven by engineering excellence and innovation—80% of the team are engineers
Values center on speed, accuracy, scale, efficiency, and an impact‑driven mission to upgrade legacy systems globally
