Boinx Software International GmbH is a boutique software development firm based in Puchheim, Germany, specializing in high-performance multimedia applications for the Apple ecosystem. Founded over 25 years ago, the company has established a reputation for 'German engineering' in the software world, focusing on products that are powerful yet intuitive for creative professionals. Boinx is deeply rooted in the history of personal computing, with a unique heritage that predates its official incorporation. Today, it operates as a remote-first organization with a global team of developers and support specialists. The company's strategic vision is to empower creators to produce 'Hollywood-style' content with accessible tools, bridging the gap between amateur webcams and multi-million dollar broadcast trucks. Their flagship product, mimoLive, represents the evolution of their earlier successful tool, BoinxTV, reflecting a decade of refinement in live production workflows.
The story of Boinx Software began in 1977 when the founders' father, Mr. Breidenbach Senior, met Steve Jobs and brought the first Apple 1 computer to Europe. This early exposure to the microcomputer revolution inspired brothers Oliver and Achim Breidenbach to pursue software development. After completing their university education, they reunited in 1996 to officially found Boinx Software in Bavaria. The company's early projects involved creating station graphics for a German business news channel, which exposed the brothers to the archaic, hardware-heavy systems used in traditional broadcasting. This realization led them to develop BoinxTV (the predecessor to mimoLive), with the goal of replacing entire racks of expensive hardware with a single Mac application. Their vision was to democratize broadcasting, making it available to anyone with a Mac and a story to tell.
Boinx Software is a privately held company that has historically prioritized organic growth and independence over external venture capital. While the company does not publicly disclose detailed financial rounds, it is largely considered a 'bootstrapped' success story, funded by its own revenue and the success of its diverse software portfolio, which includes iStopMotion and FotoMagico. This independent status allows Boinx to maintain its focused commitment to the macOS platform without the pressure to expand into Windows or other markets that might dilute the quality of their specialized tools. Their funding model is reflective of many successful German 'Mittelstand' companies—focusing on long-term sustainability and deep technical expertise in a specific niche.
The company's current product ecosystem is centered around mimoLive, but it includes several interconnected modules and companion apps. mimoLive itself is offered in three license editions: Non-Profit, Studio, and Broadcast. These are supplemented by 'mimoCall', a web-based service integrated into the software for remote guest calls. For mobile users, the company offers 'mimoLive Reporter' and 'mimoCam' for iOS, which transform iPhones into remote camera sources. Boinx also provides specialized graphic 'Add-on Packs', such as the Sports Graphics Pack, which includes advanced scoreboards and player tables. Beyond software, they offer 'Concierge Services' for equipment consultation and 'One-on-One Coaching' sessions to help users build custom broadcast workflows.
While headquartered in Germany, Boinx Software has a global footprint with a significant customer base in North America, Europe, and Asia. Their expansion strategy has historically relied on a robust network of international resellers and partners such as MediaChrome in Italy, Academia Ltd in the UK, and various distributors in the Netherlands and Scandinavia. In recent years, they have embraced a remote-first work culture, allowing them to hire top-tier talent regardless of geographic location. Their product localization efforts have made mimoLive available in multiple languages, and their participation in major trade shows like CeBIT and various Apple-centric conferences has helped solidify their status as a global leader in Mac-based live production software.
Over the past 12-18 months, Boinx has focused on enhancing the 'mimoLive 6' series with significant technical leaps. Recent updates have introduced 8K resolution support, reflecting the industry's move toward ultra-high definition. A major addition is the 'Face Tracking Filter', which uses computer vision to keep remote guests perfectly framed even when they move. They have also improved the NDI 5 integration, allowing for more efficient network video handling. Version 6.15 introduced API controls for media playback in sources, enabling more complex automation for professional broadcasters. Other recent enhancements include direct Zoom Meeting integration, eliminating the need for screen scraping, and a new 'Bullet Points' layer for educational and corporate presentations launched in late 2025.
Boinx Software prides itself on a culture of 'creativity meets precision'. They maintain a small-team atmosphere that encourages direct communication between developers and end-users. The company values its German heritage, emphasizing reliability and efficiency, but operates with a modern, hybrid-remote philosophy. Their commitment to the Apple ecosystem is more than just a business choice; it is part of their identity, stemming from their father's early connection to Apple's founders. This results in a work environment where staff are encouraged to be 'Apple Experts' and to push the boundaries of what is possible on the macOS platform. DEI efforts are handled organically through their international remote hiring practices, bringing diverse global perspectives into their Puchheim-based operations.
mimoLive has fostered a vibrant user community through several key initiatives. The 'mimoLive Experts' Discord server and the official Boinx Forum serve as the primary hubs for peer-to-peer support, where users share custom layer designs and production tips. Boinx also maintains an active presence on YouTube, hosting webinars and 'Live Stream Stories' that feature successful users. For professional development, they offer a certification-like journey through their 'Expert Coaching' program. Their developer ecosystem is supported by an open API and documentation for coding custom layers in Quartz Composer, allowing a niche community of 'mimoLive developers' to create and sell their own add-ons, further enriching the software's capabilities.
mimoLive
By Boinx Software International GmbH
