Macrium Reflect Workstation
By Macrium Reflect Workstation
Macrium Software, the developer of Macrium Reflect Workstation, is a UK-based company specializing in high-performance backup, imaging, and disaster recovery solutions. Headquartered in Manchester, with additional offices in London and Denver (USA), Macrium serves a global market, providing software to homes, small businesses, public sector networks, and multinational enterprises. The company’s mission is to simplify operational continuity for organizations by delivering intuitive, reliable, and secure backup solutions.
Founded in 2006, Macrium Software has steadily grown its presence and reputation in the data backup and recovery industry. Over nearly two decades, the company has expanded its workforce to around 54 employees as of 2023, with a diverse team distributed across the UK, North America, and remote locations in Europe.
Macrium Software has grown organically and does not appear to have taken significant external funding, as no public funding rounds are reported3. Revenue estimates vary, with recent figures suggesting annual revenues between $4.6 million and $6.5 million, and an estimated revenue per employee of $116,000.
Macrium’s flagship products include Macrium Reflect Workstation, Site Backup, and SiteDeploy. Macrium Reflect Workstation is designed for endpoint backup and recovery, offering features like full, incremental, and differential backups, Rapid Delta Restore (for fast recovery), ransomware protection (via Macrium Image Guardian), advanced encryption, and comprehensive device support-including both x86 and ARM-based systems.
Macrium’s growth has been driven by internal product development and innovation. In 2023, the company launched SiteDeploy-its first new product in six years-expanding its reach into OS deployment alongside backup and recovery. Continuous enhancements to existing products, such as the launch of Reflect X (with up to 2x faster performance and enhanced reliability), demonstrate Macrium’s commitment to product-led expansion and customer-driven innovation.
Recent years have seen significant upgrades, including the transition to the Reflect X platform, which delivers major improvements in backup and recovery speed, data compression, and reliability. New features include resumable imaging, open-source image file formats, expanded ARM device support, and advanced encryption. The company has also introduced more flexible subscription options and enhanced integration between products (e.g., Site Manager and SiteDeploy), responding to customer feedback and evolving industry needs.
Macrium Software has been repeatedly recognized as a “Great Place to Work,” earning accolades for its supportive, collaborative, and inclusive culture. The company ranks highly in areas such as pay fairness, job satisfaction, work-life balance, and employee wellbeing, and was named one of the UK’s Best Workplaces in Tech and for Wellbeing in 2023.
Macrium’s user base is broad and diverse, ranging from individual consumers and small businesses to large enterprises and public sector organizations. The company’s products are trusted in sectors such as healthcare, education, manufacturing, and finance, where data protection and operational resilience are critical.
