
Logik.io is a commerce logic engine platform designed to enhance CPQ (Configure, Price, Quote) and complex commerce processes. The platform focuses on creating headless configuration technology, which allows for seamless integration with various sales channels and systems. Logik.io aims to streamline complex selling processes, enabling companies to drive sales performance and improve customer experiences.
Logik.io was founded in 2021 by a team of experienced entrepreneurs, including Christopher Shutts, Fazal Gupta, Jeffrey Wilkins, and Richard Jones. The founders aimed to revolutionize the way complex products are sold by addressing inefficiencies in traditional sales processes. Since its inception, Logik.io has grown rapidly, gaining recognition as a leader in the sales technology space.
Logik.io has raised significant funding to support its growth and innovation efforts. The company secured $10.2 million in a seed round in 2021, followed by $15.7 million in a Series A round in 2023. In 2024, Logik.io raised $25 million in a Series B round to further enhance its CPQ platform and expand its market presence. Key investors include Emergence Capital, ServiceNow Ventures, Salesforce Ventures, and High Alpha.
Logik.io offers a range of features designed to enhance CPQ and complex commerce processes:
In April 2025, ServiceNow announced its acquisition of Logik.io to enhance its CRM and sales capabilities. This acquisition is expected to accelerate ServiceNow's momentum in Sales and Order Management, integrating Logik.io's advanced CPQ solutions into its platform.
Logik.io continues to innovate with new features and enhancements:
Logik.io is built on a strong set of core values:
Logik.io has a growing user base and an active community: