Locowise is a London-based technology company specializing in social media analytics, reporting, and performance measurement. It provides advanced tools for brands, agencies, and publishers to track, audit, analyze, and report on social media activity across multiple platforms. Locowise is recognized for its in-depth analytics, user-friendly interface, and powerful reporting features, serving clients ranging from global agencies to major brands.
Locowise was founded in April 2013 in London, United Kingdom, as a private limited company. The company quickly established itself as a trusted partner for social media professionals, offering solutions that save time, improve reporting accuracy, and provide actionable insights. Over more than a decade, Locowise has become a go-to platform for agencies and brands seeking to optimize their social media strategies.
The company operated privately, and while its exact valuation at the time of acquisition is undisclosed, Locowise generated approximately $6 million in revenue and employed a lean team of around 8–50 staff, depending on the source.
Locowise offers a comprehensive suite of features, including social media analytics, automated and customizable reporting, competitor benchmarking, campaign analysis, sentiment analysis, hashtag tracking, and post scheduling. The platform supports over 300 metrics and allows users to generate branded, white-label reports in various formats. Advanced tools such as predictive analytics and AI-driven optimization help users identify the best times to post and forecast engagement trends. Locowise also provides content calendars, workflow automation, and integrations with platforms like Slack, making it a full-service solution for social media management.
In March 2023, Locowise was acquired by Little Dot Studios, an award-winning digital content agency and part of the All3Media group. This acquisition marked Little Dot Studios’ first SaaS purchase and was part of a broader strategy to expand their data and technology capabilities. The integration brought Locowise’s analytics expertise into Little Dot Studios’ media network, enhancing their ability to deliver data-driven creative solutions for clients. All current staff and clients, including global agencies such as BBDO, TBWA, Ogilvy, and Publicis, transitioned under the new ownership.
Locowise continues to innovate, with recent feature launches such as Brand Leaderboards, which enable users to benchmark their social media performance against industry peers and gain deeper insights into their competitive landscape. The platform regularly updates its tools to reflect the evolving needs of digital marketers, including enhancements in data visualization, reporting automation, and integration with the latest social media APIs.
Locowise is characterized by a culture of innovation, collaboration, and customer focus. The team is described as passionate, knowledgeable, and dedicated to delivering actionable insights rather than just raw data. Locowise emphasizes transparency, responsiveness to customer feedback, and a commitment to helping users achieve measurable business outcomes. As part of Little Dot Studios, Locowise aligns with broader values such as sustainability, diversity, and creative excellence.
Locowise serves a global clientele, including leading agencies, brands, and publishers. Its user community values the platform’s depth of analytics, ease of use, and quality of customer support. Clients range from small businesses to large enterprises in industries such as marketing, retail, health, and media. Locowise’s reputation for listening to user feedback and rapidly implementing improvements has fostered strong loyalty and advocacy among its users.
Locowise
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