Jira Align

Jira Align is an enterprise agile planning solution, designed to bridge the gap between business strategy and day-to-day execution across large organizations. Originally launched as AgileCraft and acquired by Atlassian in 2019, Jira Align enables companies to scale agile methodologies—such as SAFe, Scrum@Scale, LeSS, Spotify, and custom hybrids—from the team level up to programs, portfolios, and full enterprise initiatives. The platform provides a unified system for capturing strategic goals, mapping investments to outcomes, and aligning every department, product team, and delivery function onto a common set of priorities and value streams.​ Central to Jira Align’s approach is its real-time visibility into work in progress at all organizational layers. Executives, PMO leaders, and portfolio managers can define mission statements, vision, objectives, and key results (OKRs) and then cascade strategic themes into actionable epics, features, and stories, each tracked for progress, dependencies, and impact. The platform’s dashboards make blockers, progress, and resource allocation transparent, enabling fast, informed decision-making and scenario planning. Rather than relying on disconnected spreadsheets or manual reports, organizations get unified, up-to-date status for all strategic initiatives, allowing leaders to spot risks, measure investment against value delivered, and guide teams with confidence—especially at key "make-or-break" moments for the business.​ Jira Align integrates natively with Atlassian tools like Jira Software and Confluence, while offering open connectors for third-party apps and ecosystems such as Azure DevOps. This ensures that agile and traditional teams continue to work in their preferred environments, while data aggregates seamlessly into Jira Align for higher-level planning, forecasting, and reporting. Portfolio managers can tie funding to features, model dependencies and scope across parallel projects, and track both qualitative and quantitative KPIs. Program managers gain powerful views to resolve cross-functional blockers, proactively push work to completion, and maintain accountability for delivery timelines. For transformation and strategy teams, Jira Align unlocks build-measure-learn cycles, enabling continuous improvement in delivery speed, quality, and financial health.​ The platform’s permissioning and customization capabilities are extensive, making it possible for organizations to adapt terminology, planning cycles, and governance controls to match their operating models and industry standards. Whether connecting value streams across a multinational or optimizing roadmaps for a fast-growth tech company, Jira Align configures to enterprise complexity without sacrificing usability for team members. Progress is tracked against objectives and key results, with reporting and analytics visible to both leadership and delivery teams—facilitating meaningful conversations and real-time feedback loops. Leaders can view the status of work at every level, see the correlation between spend and value creation, and ensure that every initiative is contributing to corporate strategy.​

Jira Align’s competitive edge stems from its unique ability to bridge the strategic leadership vision and operational delivery across every team, program, and portfolio in a large enterprise. Unlike traditional project management or portfolio tools, Jira Align offers real-time transparency for all work in progress—connects strategy to execution and makes visible the value delivered against investment at every level. This allows executives, product leaders, and transformation managers to map objectives, prioritize portfolios, and optimize resource allocation with confidence, enabling rapid, data-driven decisions even in complex and fast-moving organizational environments.​ Seamless integration is another key advantage. Jira Align works natively with Atlassian products (especially Jira Software) and supports connections with Azure DevOps, facilitating a single source of truth across agile and hybrid work methods without disrupting existing development workflows. Teams can continue using their preferred tools while portfolio management, strategy execution, and value stream mapping are elevated to a unified enterprise view. This interoperability lowers barriers to adoption and increases enterprise agility, as every part of the organization—from teams using Scrum, SAFe, or custom frameworks—gets aligned under shared goals and reporting metrics.​

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)