Instinct Science

Instinct Science is a veterinary software company that has redefined how modern animal hospitals operate. Founded by emergency veterinarian Caleb Frankel, the company was born out of a deep frustration with outdated systems and inefficient workflows that plagued veterinary practices. Frankel and a small team of veterinary professionals and tech experts set out in 2017 to build tools that would not only streamline operations but also enhance patient care. Their first product, the Instinct Treatment Plan, was designed to eliminate missed charges and reduce the chaos of paper-based systems. This simple yet powerful tool quickly gained traction, giving veterinary teams more time and helping hospitals thrive. Over time, this evolved into Instinct EMR, a comprehensive electronic medical record system now used by some of the busiest emergency and specialty practices in the world. What sets Instinct Science apart is its deep connection to the veterinary field. The company is majority-owned by veterinarians, and many of its team members—including engineers, technicians, and practice managers—still work in clinical settings. This hands-on experience informs every aspect of the software’s design, ensuring it meets the real-world needs of veterinary professionals. Instinct’s tools are intuitive and elegant, often described as the most user-friendly veterinary software available. Features like digital treatment sheets, automated billing, e-prescribing, and integrated lab and imaging systems help reduce manual errors and improve workflow efficiency. The platform also includes communication tools such as “Assign to Me” and “My Board,” which allow team members to manage patient care more effectively and reduce the risk of miscommunication during shift changes. Instinct Science’s impact extends beyond software. In a strategic move to broaden its ecosystem, the company acquired VetMedux, the parent organization of Clinician’s Brief and Plumb’s Veterinary Drugs. This acquisition brought together trusted educational resources and point-of-care tools under one umbrella, creating a connected network that supports over 360,000 veterinary professionals worldwide. With this integration, Instinct is not just a software provider—it’s a comprehensive solution for veterinary teams seeking to make safer, smarter decisions. The company’s mission is to empower caretakers with technology that enhances both the quality of care and the well-being of the professionals delivering it. The success of Instinct Science is reflected in its widespread adoption and glowing reviews. It’s currently the top-rated veterinary software on platforms like Capterra, and veterinary teams report saving over 40 hours per week thanks to its streamlined processes. But beyond the numbers, Instinct is driven by a genuine desire to make life better for those on the front lines of animal care. The company’s culture emphasizes empathy, innovation, and continuous improvement. Every feature is built with attention to detail, aiming to reduce burnout and restore work-life harmony for veterinary professionals. Whether it’s through intuitive charting, customizable dashboards, or seamless integrations, Instinct Science is helping reshape the future of veterinary medicine—one patient, one practice, and one breakthrough at a time.

Instinct Science stands out in the veterinary software landscape by combining cutting-edge technology with deep clinical insight, giving it a competitive edge that few rivals can match. Unlike many software providers that approach veterinary practice from a purely technical standpoint, Instinct is built by veterinarians for veterinarians. This insider perspective ensures that every feature is tailored to the real-world challenges of animal care, from emergency triage to routine treatment workflows. The company’s flagship products—Instinct EMR and Instinct Treatment Plan—are designed to streamline operations, reduce errors, and improve patient outcomes, all while being intuitive enough for fast onboarding and daily use. One of Instinct’s most powerful differentiators is its integrated digital treatment sheets, which allow veterinary teams to manage patient care from a single, centralized platform. This eliminates the need for paper records and manual data entry, significantly reducing the risk of missed charges and medical errors. The software also includes advanced features like automatic dose calculations, built-in safety alerts, and customizable dashboards that adapt to the needs of each hospital. These tools not only enhance clinical accuracy but also improve staff efficiency and morale by reducing burnout and restoring work-life balance. Instinct’s teaching mode and draft order system further support training and onboarding, making it ideal for high-turnover environments like university teaching hospitals. Beyond its software capabilities, Instinct Science has strategically expanded its ecosystem by acquiring VetMedux, the parent company of Clinician’s Brief and Plumb’s Veterinary Drugs. This move integrates trusted educational resources directly into the workflow, allowing veterinary professionals to access drug references and clinical guidelines at the point of care. The result is a seamless experience that supports smarter, safer decision-making. Instinct also offers 24/7 live support from experienced veterinary professionals, ensuring that users have access to help whenever they need it. With its blend of empathy-driven design, robust functionality, and a commitment to continuous innovation, Instinct Science has positioned itself as not just a software provider, but a transformative force in veterinary medicine.

• Small Businesses (1-99)
• Mid Market (100-500)