Insly is a cloud-based insurance software company that provides digital solutions for MGAs (Managing General Agents), insurers, and brokers. Its platform replaces traditional paper-based and spreadsheet-driven workflows with a modular, low-code system that supports the full insurance lifecycle—from underwriting and product building to claims, accounting, and reporting. Insly’s mission is to make insurance easier to understand, manage, and sell for both providers and customers.
Insly was founded by Risto Rossar, a pioneer in digital insurance, and is a spin-off from the IIZI Group, one of the most successful insurance broker groups in Central and Eastern Europe. The company was officially launched in 2000 and is headquartered in London, United Kingdom. Its founding team includes key contributors from IIZI, who brought deep industry expertise and a vision to modernize insurance operations through technology.
Over the years, Insly has evolved from a broker-focused tool into a full-stack insurance platform. It now serves thousands of brokers and MGAs across Europe, the Middle East, and other regions, processing over €1 billion in gross premiums annually.
Insly has raised funding through eight rounds, with the most recent being a Debt Financing round in November 2023, led by Salica. Other notable investors include UNIQA Ventures, Startupbootcamp, Concentric, and Black Pearls VC. While the exact valuation and total funding amount are not publicly disclosed, the company has attracted interest from over 11 investors, indicating strong market confidence in its growth potential.
Insly’s platform is modular and highly customizable. Key features include:
These features are designed to improve operational efficiency, reduce manual work, and support compliance across jurisdictions.
There is no public record of Insly acquiring other companies. However, it has expanded its product suite significantly over time, adding modules for claims, accounting, and AI-powered automation. The company’s roadmap includes continuous updates and feature enhancements, reflecting its commitment to innovation and customer feedback.
Recent updates include:
These additions demonstrate Insly’s focus on scalability, automation, and compliance.
Insly promotes a culture of agility, transparency, and customer-centricity. Its team is composed of insurance and tech professionals who value innovation and collaboration. The company emphasizes fast implementation, low-code customization, and continuous improvement. It also supports clients with dedicated account managers and training resources, ensuring long-term success.
Insly serves a diverse user base that includes:
The company maintains an active community through webinars, case studies, and support portals. It also engages with industry events and publishes insights on insurance technology trends.
