Hunch

Implementation Process: Step-by-Step & Timeline

Hunch typically divides onboarding into structured, collaborative phases with dedicated support teams:

a. Prep & Kickoff (asynchronous):

• Authorize ad accounts and set up the client workspace (“Hunch space”).
• Onboarding team defines success criteria, integrations, and timeline requirements for migration.

• Kickoff call introduces Customer Success Manager, Data Science, and Design teams

b. Data & Feed Integration (1–2 days):

• Configure catalogs by selecting verticals, countries, currencies, and sync schedules.

• Import product feeds (e.g., Shopify or Google Sheets) and map required/custom fields via Feed Mapper (including dynamic/static rules).

c. Creative Setup & Training (1–2 days):

• Walkthrough of Creative Studio: importing Figma/PSD templates and enriching them with data fields (price, location, countdowns).
• Hands-on creative session: guidance on template creation, Dynamic Product Ads, and video variations.

d. Campaign Configuration & Publishing (1–2 days):

• Map enriched feeds to Meta/Snap targets and configure catalog settings and pixels.

• Publish campaigns via Autopilot, set performance rules, and launch test initial ads.

e. Optimization & Support (ongoing):

• Early-stage performance check-ins, creative refresh support, Ab testing setup, and in-flight adjustments by the support team.

• Hunch positions itself as a "long-term strategic partner," continuously evolving workflows based on feedback.

f. Actual Timeframe:

• Real-world case studies (e.g., Nordbutiker) show full migration and launch of dozens of campaigns completed in as little as three days (19 campaigns across 6 brands) after kickoff.
• Typical full onboarding ranges from 1–2 weeks, with accelerated migrations achievable depending on client complexity and planning.

Hunch offers extensive customization across creative, data, workflow, and support dimensions:

a. Feed Customization & Rules:

• Feed Mapper accommodates mandatory, recommended, optional, and custom fields. Users can insert static text or use dynamic placeholders (e.g., #sale_price#). Feed transformations support custom business logic.

• Enriched Catalogs allow users to assign Hunch-prepared templates (image + optional video) per platform and sync them directly into Meta, Snapchat, TikTok, or Pinterest.

b. Templates & Dynamic Creative:

• Template Builder enables variables for pricing, location, countdowns, and imagery tied to data fields. Designers import Figma or PSD files to maintain brand consistency.

• Snapshottable AI Workflow Templates let users save reusable multi-step customization processes, share them across teams, and adapt them flexibly.

c. Design Requests & Collaboration:

• Clients can submit brief design tasks through “Design Requests” in-platform. Hunch's in-house or external teams create or refine templates with options for markup, deadlines, and approval. Pricing depends on usage.

d. Campaign Logic & Automation:

• Autopilot allows campaign rules driven by dynamic catalog data—pausing underperforming ads, adjusting budgets, launching new creatives, all in-flight.

• Workflow flexibility allows content or rules to adapt over time, with optional support from Data Science and Customer Success Teams.

e. Pixel & Channel Configuration:

• During setup, clients link specific Meta Business accounts, assign pixel IDs, and customize targeting logic based on internal organizational needs.

f. Integrations & Extensibility:

• Connectors available for Google Sheets, Shopify, GA4, Adjust, and more—custom feeds or rule-based transformations supported.

g. Support Level Variation:

• Hands-On Service: Includes creative audits and personalized best-practice sessions.
• Self-Service Flexibility: Clients can manage advanced configurations themselves via the Help Center.
• Templates are shareable or private at the organizational or public level based on access needs.

Hunch typically charges a custom setup fee tailored to each client's needs. While pricing depends on ad spend, number of brands, and feature usage, enterprise customers frequently cite onboarding assistance and managed services as part of the package. AllAboutAI reports Hunch starts at about €2,500/month for a pilot, which includes three custom image templates and two video templates, with premium options available for full implementation. According to Hunch, add-ons like automated creative builds, localization, Autopilot rules, reporting, and design-intensive campaigns can influence your quote. Maintenance and ongoing optimization by your customer success and data teams are included in most agreements; managed service packages may involve additional weeks of budget and creative refreshment.

Hunch offers a hands-on onboarding experience with dedicated Customer Success, Design, and Data Science teams. After setup, teams conduct walkthroughs of campaigns, data feeds, mapping, Autopilot rules, and Creative Studio templates.

A pilot support package typically includes live training sessions, regular performance reviews, creative audits, and assistance with Figma/PSD templates and data feed setup.
Beyond launch, Hunch maintains a long-term partnership model offering strategic consulting, campaign optimization, and design adjustments. They also provide access to on-demand Help Center documentation, FAQs, and support chat channels.

Hunch secures all outgoing API calls and feed imports using industry-standard HTTPS/TLS encryption.
While Hunch does not publicly list certifications like SOC 2 or ISO on its main site or Help Center, similar AI workflow platforms (e.g., StackAI) use SSO (Okta, Azure AD, Google), RBAC, PII masking, audit logs, and data residency features.

Hunch also integrates securely with Meta Business, Snapchat catalogs, Shopify, Google Sheets, GA4, and other systems, implying token-based access, custom Agency-level configurations, and secure pixel assignment during onboarding.

Hunch follows a continuous improvement model, releasing updates frequently—often monthly or quarterly—to introduce new features, integrations, and performance enhancements. Updates typically include improvements to Creative Studio, Autopilot automation, and feed management. These updates are managed centrally and deployed automatically to all users, meaning there’s no manual installation required. Clients are notified via release notes, email alerts, and Help Center documentation. Major updates are often accompanied by training sessions or webinars for enterprise customers to ensure smooth adoption.

Hunch states that clients retain full ownership of their data, including product feeds, creative assets, and campaign performance metrics. The platform acts as a processor, not an owner, aligning with GDPR principles. Data portability is supported through export options for catalogs, templates, and performance reports, typically in CSV or API formats. Clients can disconnect integrations (e.g., Shopify, Google Sheets) at any time, and Hunch assists with migrating data if a contract ends. This ensures businesses can maintain control and continuity without vendor lock-in.

Hunch offers flexible scaling based on ad spend, number of brands, and feature usage. Organizations can add new accounts, expand creative automation, or increase campaign volume by upgrading their plan. Conversely, scaling down—such as reducing managed services or limiting Autopilot rules—is possible at contract renewal or through custom agreements. Pricing and service tiers are adjusted accordingly, and Hunch’s Customer Success team helps reconfigure workflows to match new requirements. This elasticity is designed for businesses with seasonal campaigns or evolving market strategies.

• Automatic Renewal: The Terms of Service (Updated October 2018) state that renewal terms take effect 30 days after notice of changes. Continued use signals acceptance; to terminate, users must stop using the service and email [email protected].

• Cancellation Process: If users disagree with changes, their only remedy is cancellation, with no refunds for changes after the 30-day notice period.

• Agreement Components: The contract includes the Order Form and appendices (e.g., scope, spend tiers), which specify renewal duration, termination dates, and notice periods.

• Non-Cancellable Period: While not explicitly stated, enterprise deals likely include minimum commitment terms — clients should confirm these details via the Purchase Order.

• Service Termination: Upon cancellation or TOS disagreement, access ends, but data exports remain available.

• Change Notifications: Hunch pushes updates after 30 days’ notice, giving clients clear timeframes to accept or opt out.

• Secure Transmission: All API calls and data transfers leverage HTTPS/TLS encryption, ensuring in-motion protection.

• Permissioned Catalog Access: Integrations with Meta, Snap, Shopify, GA4, etc., use token-based authentication and pixel assignment, ensuring secure delegated access.

• Change Management & Accountability: TOS outlines responsibilities around service changes and terminations, with auditability through cancellation emails.

• Enterprise-Grade Practices: Although SOC 2, ISO, or GDPR compliance are not explicitly listed, the platform’s business integrations align with major privacy laws and industry expectations.

• Managed Data Portability: On termination, clients retain exportability of catalogs, reports, and creative assets—helping avoid vendor lock-in.

• Enterprise Support Model: Hunch offers dedicated Customer Success and Data teams to assist with security configurations, account management, and onboarding best practices.