Hive9 is a marketing performance management company headquartered in Austin, Texas, with an additional office in Providence, Rhode Island. The company provides cloud-based software solutions that enable marketing leaders to plan, measure, and optimize their marketing activities and budgets. Hive9’s platform is designed to give B2B marketers a unified view of all plans and spending tied to strategy, pipeline, and revenue performance, helping them drive measurable business outcomes and improve marketing ROI.
Founded in 2015 by Darin Hicks, Hive9 quickly positioned itself as a specialist in marketing planning, budgeting, and performance management. The company started with a small team and, as of 2020, had 11 employees, including a core group of engineers and sales representatives. Hive9’s early growth was driven by its focus on providing actionable insights and predictive analytics to B2B marketers, enabling them to move beyond static spreadsheets and disconnected tools.
Hive9 has raised a total of $7.8 million in venture funding, with notable rounds in June 2015 and January 2019. In 2020, Hive9 reported $1.1 million in revenue.
Hive9’s platform offers a comprehensive suite of features for marketing resource and performance management. Key capabilities include campaign planning, budget management, predictive analytics, customizable dashboards, performance attribution, scenario planning, and real-time reporting. The software supports integration with leading CRM, marketing automation, and financial systems, allowing users to centralize data and streamline operations. Advanced features like multi-touch attribution, journey mapping, and automated alerts help marketers optimize spend, align activities with business goals, and demonstrate clear ROI.
Hive9’s trajectory changed significantly in 2021 when it was acquired by BrandMaker, a global leader in marketing operations and resource management software. Shortly after, BrandMaker also acquired Allocadia, and the three companies merged to form Uptempo in 2025. This consolidation created a best-in-class, unified marketing system of record, combining campaign planning, predictive insights, creative workflows, resource management, and digital asset management into a single platform. The merger has expanded Hive9’s reach and product capabilities, making it a core component of Uptempo’s end-to-end marketing operations suite.
Hive9 customers gained access to enhanced features such as automated creative workflows, advanced resource management, and digital asset management. The platform continues to evolve, adding new integrations, improved collaboration tools, and more sophisticated analytics to support marketing agility and strategic decision-making. Continuous product updates reflect a commitment to meeting the changing needs of enterprise marketers.
Hive9’s culture is built on innovation, collaboration, integrity, and customer-centricity. The company emphasizes teamwork, transparency, and continuous improvement, aiming to empower both its employees and customers to achieve their full potential. Hive9 is committed to delivering exceptional customer experiences and fostering long-term relationships based on trust and value.
Hive9 (now Uptempo) serves more than 625,000 users across 350+ leading enterprises worldwide, including major brands like Zebra Technologies, Thomson Reuters, Illumina, and Refinitiv. Its solutions are trusted by CMOs, demand generation leaders, and marketing operations experts who require real-time visibility and actionable insights to drive marketing performance. The company’s user community benefits from ongoing support, training, and a collaborative approach to product development, ensuring that the platform continually adapts to user feedback and industry trends.
