Heepsy is an influencer marketing platform that connects brands and agencies with influencers across major social media platforms such as Instagram, YouTube, and TikTok. It offers a suite of tools designed to streamline the influencer marketing process, including advanced search filters, analytics, outreach management, and campaign tracking
Founded in 2015 by Xabier Vicuña and Borja García Vinuesa, Heepsy began as an influencer search engine focused on Instagram. Over the years, it has expanded its services to include influencers from multiple platforms, now boasting a database of over 11 million influencers worldwide. The company has experienced significant growth, serving over 10,000 customers globally, including prominent brands like IKEA and Red Bull.
Heepsy platform provides several key features to enhance influencer marketing efforts:
Influencer Search: Advanced filters allow users to search for influencers based on criteria such as category, location, engagement rate, audience demographics, and authenticity metrics.
Analytics: Detailed insights into influencer profiles, including audience demographics and engagement metrics, help brands assess potential partnerships.
Outreach Management: Tools for bulk outreach, contact management, and email synchronization facilitate efficient communication with influencers.
Campaign Management: Features like flexible pipelines, payment processing, messaging, and media galleries assist in organizing and tracking campaign progress.
Recent enhancements include:
Moonio Marketplace: Launched as a beta in Spain, Moonio is a platform where brands and influencers can connect and collaborate. Plans for international expansion are underway.
Heepsy emphasizes a remote-first work culture, with a team of over 30 professionals distributed across various countries, alongside an office in Bilbao, Spain. The company values innovation, transparency, and collaboration, aiming to revolutionize the influencer marketing industry by leveraging technology to foster genuine connections between brands and influencers.
Heepsy serves a diverse user base, including brands, agencies, and influencers. Its platform is utilized globally, with notable clients such as IKEA and Red Bull. The community benefits from Heepsy's extensive influencer database, analytical tools, and educational resources, positioning the company as a significant player in the influencer marketing landscape.
