Hauler Hero

Name: Hauler Hero
Brand: Hauler Hero
SKU: 6853ec6cd2f0e1cf9bc470ab
Rating: 4.8 (12 reviews)

Overview of Hauler Hero Software Company

Hauler Hero is a cloud-based waste management software platform headquartered in San Diego, California, designed to modernize operations for residential, commercial, government, and industrial waste haulers. It consolidates CRM, billing, dispatching, route planning, reporting, a driver app, and customer portal in one unified interface aimed at efficiency and real-time insight

Founding and Growth

Founded in 2020 by Mark Hoadley and Ben Sikma, who bring experience from ServiceTitan
Launched beta in 2022 and went public in Q1 2024
As of early 2025, Hauler Hero serves 120+ waste-hauling customers across 40 U.S. states, and realized 200% year-over-year revenue growth

Funding and Valuation

Initial Seed Round (~Apr 2022); subsequent Seed Round (~May 2024) raising approximately $1.91M,
Media reports consistently cite a $10M total seed funding round closed in Dec 2024, led by I2BF Global Ventures and others
PitchBook reports total funding of ~$7M from four investors, while Growjo lists ~$15M raised
With modest team size (22–27 employees) and efficient deployment, annual revenue is estimated at ~$3.1M

Product Offerings and Features

Hauler Hero includes an integrated suite tailored for waste haulers:

CRM: unified customer profiles with service history, notes, photos
Dispatch & Route: drag-and-drop dispatching, routing tools, driver tablet app, exception handling
Billing & Payments: bulk invoice generation, automated billing, and customer payment portals .
Customer Portal: self-service access to payments, schedules, service requests
Reporting & Analytics: real-time dashboards (route progress, revenue, churn) and productivity metrics
AI & Automation: used for invoicing and to identify process inefficiencies
Mobile App: real-time updates, rerouting, exception capture on drivers’ tablets

Hauler Hero AI and New Features

Public launch in early 2024 followed by rapid sign-ups from waste haulers
Post-funding priorities include hiring engineers and sales staff, expanding enterprise-grade integrations (e.g., with transfer stations, sorting facilities), and enhancing two-way texting capabilities
AI-backed automation and productivity monitoring are central to the product evolution.

Company Culture and Values

Mission-driven: centered on serving the unsung heroes of waste management and delivering "software that just works"
Core Values: customer success = company success; fast, bold innovation; collaborative teamwork; humble esprit de corps
Team comprises seasoned veterans from thesoftware industries plus frontline waste service professionals .
Culture is described as bold, pragmatic, and user-focused, with no egos and a drive to simplify powerful tools for everyday use.

User Base and Community

Serves over 120 clients in 40+ states, including big names like Verizon, Wells Fargo, McDonald’s, UPS, PG&E, U.S. Army, and Marriott
Includes haulers large and small—residential, commercial, industrial, and government-focused.
Users report saving 14 hours per week per office employee, reducing churn, improving cash collections, and boosting satisfaction
High engagement in success through customer stories and clear support commitment (e.g., implementation managers, on-site help).

Hauler Hero

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