GoSimpleTax Limited is a UK-based software company specializing in cloud-based Self Assessment tax return solutions. Founded in 2013 and headquartered in Oldham, Lancashire, the company aims to simplify the tax filing process for individuals, freelancers, landlords, and small businesses by providing an easy-to-use, HMRC-recognised digital platform. The software leverages artificial intelligence to guide users through tax calculations, ensuring accuracy and maximizing allowances without requiring an accountant. GoSimpleTax is widely regarded as a leading alternative to HMRC’s own Self Assessment service and has won multiple industry awards for innovation and user experience.
Established in 2013, GoSimpleTax was created by a team with over 100 years of combined experience in accounting and tax software. Key figures include James Cryne, Amanda Swales, and Mike Parkes, who bring deep expertise from roles in accounting software development and HMRC. The company was born out of the frustration many individuals face when completing Self Assessment tax returns and the desire to create a simple, jargon-free solution accessible to all. Since its inception, GoSimpleTax has experienced steady growth, expanding its user base to over 20,000 customers across more than 30 countries. The company has also grown its team to around 10 employees, all based in Oldham, with plans to expand further following recent funding.
GoSimpleTax has raised approximately $330,000 in funding, including a notable £250,000 investment from the Northern Powerhouse Investment Fund (NPIF) managed by FW Capital in 2022. This funding was aimed at supporting the company’s growth strategy, including job creation and product development. The investment has helped GoSimpleTax achieve a 30% year-on-year growth rate, particularly driven by increased demand following government initiatives like Making Tax Digital (MTD) for Income Tax Self Assessment, which will become mandatory in April 2026.
GoSimpleTax offers a cloud-based platform that supports a broad range of HMRC Self Assessment forms, including employment, self-employment, property income, partnerships, trusts, foreign income, capital gains, and residency. The software uses AI-driven prompts and nudges to help users identify allowable expenses and tax-saving opportunities, reducing errors and optimizing tax liabilities. Features include real-time tax calculation, receipt capture and categorization, mobile app access, deadline reminders, cloud storage of returns, and direct HMRC submission compliant with Making Tax Digital regulations. The platform is designed to be jargon-free and accessible, making it suitable for users without accounting backgrounds.
In 2023, GoSimpleTax announced its acquisition of Coconut, a bookkeeping and accountant platform focused on self-employed individuals and landlords. This strategic move aims to create an end-to-end challenger accounting platform combining bookkeeping, bank feeds, Self Assessment, and VAT filing in a single product. The integration of Coconut’s capabilities expands GoSimpleTax’s offering beyond tax filing into full accounting services, positioning it as a comprehensive solution for small business owners and contractors in the UK cloud accounting market.
Recent product enhancements include the addition of VAT filing functionality for Making Tax Digital compliance, expanded support for partnership tax returns, and improved AI algorithms for expense benchmarking and tax-saving suggestions. The company continues to invest in mobile app development and user experience improvements to maintain its competitive edge and meet evolving customer needs.
GoSimpleTax prides itself on a customer-first culture driven by transparency, simplicity, and expert support. The team includes former HMRC professionals and tax experts dedicated to providing high-quality assistance and ensuring users can file confidently. The company values innovation, continuous improvement, and accessibility, aiming to democratize tax filing and reduce reliance on costly accountants. Collaboration and partnership-building are also key, as evidenced by their focus on strong relationships with business partners and user communities.
GoSimpleTax serves over 20,000 individual and business customers, including freelancers, landlords, contractors, and small businesses, with users spanning more than 30 countries. The platform appeals to those seeking an affordable, easy-to-use alternative to traditional accounting services. The company fosters an engaged community through responsive customer support, educational content, and partnerships. Its recognition as an HMRC-recognised software provider and its growing market share reflect a loyal and expanding user base that values simplicity, accuracy, and expert guidance.
