Google Analytics 360

Google Analytics 360 is the enterprise-level version of Google Analytics, offering advanced features and capabilities tailored for large organizations with extensive data needs. Some of its key features include: Unsampled reports allowing analysis of up to 100 million sessions without data sampling, ensuring high accuracy. Enhanced data freshness with processing within minutes instead of hours. Higher limits for custom dimensions, metrics, conversions, and audiences compared to the free version. Integration with Google BigQuery for large-scale data analysis and predictive modeling. Data-driven attribution modeling to understand the impact of marketing touchpoints. Advanced analysis tools like custom funnels, segment overlap exploration, and path analysis. Enterprise-grade support with service level agreements for data collection, freshness, and reporting.