GivingDNA is a next-generation fundraising analytics, data visualization, and wealth profiling tool. It was designed to help nonprofits discover, segment, and identify their most valuable donors and advocates, moving them to action. The platform integrates internal donor data with third-party data to provide a comprehensive view of donor potential.
GivingDNA is powered by Pursuant, a company with over 20 years of experience in fundraising, marketing, and analytics. The platform has grown by leveraging this expertise to offer advanced data analytics and wealth screening capabilities to nonprofits.
The platform is part of Pursuant, which has a strong presence in the nonprofit sector.
GivingDNA offers a wide range of features designed to enhance fundraising efforts:
GivingDNA has continuously expanded its product offerings. Recent enhancements include the addition of Mid-Level and Major Giving Dashboards, which provide high-level visualizations and analytics for managing donor programs. The platform also introduced features to visualize and filter donor ethnicity, enabling more personalized engagement strategies.
Recent updates to GivingDNA include:
GivingDNA emphasizes a people-first approach, leveraging decades of practical experience in leadership roles with premier nonprofit organizations. The team aims to serve as a seamless extension of their clients' teams, maximizing the value of collective thinking and focusing on donor-centric strategies.
GivingDNA is designed for nonprofits of all sizes, particularly those with at least 10,000 constituents managed through CRM software. The platform supports a user community with monthly training sessions and webinars to share best practices and updates. Users appreciate the platform's ability to provide detailed donor profiles and segment donors for targeted outreach.
GivingDNA
By Allegiance Group
