Fable is a technology company focused on improving digital accessibility through its platform powered by people with disabilities. The company helps large organizations, including Fortune 500 companies, build more inclusive digital products by connecting them directly with people with disabilities for user research and accessibility testing.
Fable was founded in 2018 by Alwar Pillai and Abid Virani, who met during their Masters of Inclusive Design program. The founders recognized the need to bring the voices of people with disabilities into the product development process, leading to the creation of Fable.
Seed Round: In 2020, Fable raised $2 million in seed funding led by Disruption Ventures, with participation from Village Global and debt financing from the Business Development Bank of Canada.In October 2024, Fable announced a $25 million Series B funding round led by Five Elms Capital, bringing their total funding to at least $27 million.
Accessibility Testing: Fable's platform enables organizations to conduct user research and accessibility testing with people who have disabilities. Training Solutions: The company provides full-service training, embedded research programs, and expert-led workshops to help organizations operationalize accessibility.
The company plans to extend its tester community beyond those with vision or mobility limitations to include individuals with hearing and cognitive disabilities.
Fable is leading a new Cognitive Accessibility Working Group to identify best practices for including people with cognitive disabilities in accessibility testing.
Leading by listening first.
Continuous learning and growth.
Challenging personal biases.
Fable has built a community of testers and survey respondents with disabilities, which is central to their operations. As of 2024, the community included over 100 people with disabilities, with plans to increase this number tenfold over the next five years.
