42matters is a Swiss-based technology company specializing in app intelligence and analytics for mobile and connected TV (CTV) platforms. The company provides comprehensive data solutions to help businesses, marketers, developers, and analysts understand global app markets, track trends, and make informed strategic decisions. Its core offerings include web-based research tools, APIs, and bulk data services that cover millions of apps and thousands of publishers worldwide.
42matters was founded in 2011 in Zurich, Switzerland, by Andrea Girardello, Ivan Delchev, and Andreas Budde. The company emerged as a spin-off from the Swiss Federal Institute of Technology in Zurich (ETH Zurich), leveraging academic expertise to address the growing need for reliable app data and analytics. Over the years, 42matters has steadily expanded its team, product capabilities, and client base, earning a reputation as a trusted provider of app market intelligence.
The company has attracted investment from several venture capital firms, including Project A Ventures and Gamma Capital Partners, as well as support from business competitions and angel investors. In mid-2024, 42matters was acquired by Similarweb, a global leader in digital intelligence solutions. While the acquisition amount was not publicly disclosed, the deal reflects the strong strategic value and market position that 42matters has achieved in the app analytics space.
42matters offers a robust suite of products and features, including:
The acquisition by Similarweb in 2024 marked a major milestone for 42matters, enabling the integration of its app intelligence capabilities with Similarweb’s broader suite of digital analytics tools. This expansion has allowed 42matters to offer deeper insights, broader data coverage, and enhanced value to enterprise clients. The company has also continuously expanded its coverage of new app stores and CTV platforms, keeping pace with industry trends.
Recent product developments include:
42matters is known for its collaborative, innovative, and inclusive culture. The company values transparency, technical excellence, and customer focus. Employees are encouraged to take initiative, pursue professional growth, and contribute ideas in a supportive environment. Leadership emphasizes minimalism in design, high data quality, and responsiveness to client needs. The company’s values are reflected in its commitment to delivering reliable data, fostering a positive workplace, and maintaining strong customer relationships.
42matters serves a diverse, global clientele that includes leading companies in advertising technology, cybersecurity, telecommunications, consulting, and software development. Notable clients include Comcast, Criteo, Ogury, Deloitte, AIG, InMobi, Meta, Volvo Group, Avast, Digital Turbine, and TikTok. The platform is used by thousands of professionals worldwide, including product managers, engineers, marketers, and business strategists. 42matters also maintains an active community through its blog and regular industry updates, providing valuable insights and fostering engagement among users.
