Exercise.com is a U.S.-based technology company specializing in fitness business management software. The company provides an all-in-one platform for fitness studios, gyms, personal trainers, and wellness centers, allowing them to manage workouts, memberships, scheduling, payments, and client engagement through custom-branded web and mobile apps. Headquartered in Tampa, Florida, Exercise.com serves a global client base of fitness professionals and organizations.
Founded in 2010 in Tampa, Florida, Exercise.com began with a vision to streamline fitness business operations using technology. Over the years, the company has steadily expanded its product offerings and team, establishing itself as a recognized leader in the fitness software industry. The company employs between 11 and 50 people, with recent estimates suggesting about 33 employees.
Exercise.com raised $1.74 million in seed funding in 2010. While there is little public information about subsequent funding rounds or the company’s current valuation, Exercise.com’s consistent growth and expanding customer base indicate a solid market position. Revenue estimates suggest the company generates approximately $6.8 million annually, which is strong for a specialized SaaS provider in the fitness sector.
Exercise.com offers a comprehensive suite of features tailored to fitness businesses of all sizes. Notable features include:
The platform is highly customizable and supports both in-person and online business models, with integration options for wearables and third-party software.
Exercise.com maintains a rapid development cycle, releasing new features and improvements approximately every two weeks. Recent updates include:
This agile approach allows the company to quickly respond to customer feedback and industry trends.
Exercise.com fosters a culture of teamwork, accountability, and passion for fitness. Employees are encouraged to take ownership of their work, collaborate openly, and contribute to a positive, results-driven environment. The company values innovation, adaptability, and clear communication, striving to make a meaningful impact for clients and the fitness community.
Exercise.com’s user base is diverse, including:
The platform is trusted by a wide range of fitness businesses, from startups to established enterprises. Community features within the software help foster engagement among members, trainers, and clients. Exercise.com is known for its responsive customer support and strong client relationships, as reflected in positive testimonials and industry reputation.
