Dreamdata is a Copenhagen-based technology company specializing in B2B marketing analytics, attribution, and activation. Founded in 2018, Dreamdata’s mission is to help B2B companies understand, measure, and optimize every touchpoint in the customer journey. The platform unifies data from multiple sources, enabling marketing and revenue teams to connect activities directly to revenue outcomes and make data-driven decisions.
Dreamdata was founded by Lars Grønnegaard (CEO), Ole Dallerup, and Steffen Hedebrandt. The founders brought together expertise in product development and marketing, drawing on their experience at Trustpilot, a major Danish tech company. Since its start, Dreamdata has grown steadily, now employing around 66 people and achieving a 27% growth in headcount over the past year. The company has built a strong reputation in the B2B analytics space and serves customers across the United States, Denmark, the United Kingdom, and other regions.
Dreamdata has attracted significant investment to support its growth:
Dreamdata’s platform is designed for B2B marketers and revenue teams, offering a comprehensive suite of features:
Dreamdata has not made any major acquisitions but has continually expanded its product portfolio:
Recent product enhancements include:
Dreamdata fosters a culture focused on experimentation, transparency, and continuous learning. The company values cross-functional collaboration, customer feedback, and a product-led approach. Dreamdata is committed to privacy, ethical data use, and compliance, reflecting these priorities in both its product and internal policies.
Dreamdata serves thousands of B2B companies, particularly those with 20–249 employees, but also larger enterprises. The platform is highly rated by users, with strong reviews and industry recognition for its capabilities in attribution and customer journey analytics. Dreamdata supports an active user community through Slack channels, webinars, and regular product training sessions, ensuring customers are engaged and informed.
