Name: DataNow
Brand: DataNow
SKU: 686cc1c13a49c90b5e47f1e6
Rating: 4.5 (2 reviews)

Analyzed By Zoftware•

Last Updated: 18th Nov 2025

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DataNow

By DataNow

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OEE Software

Overview of DataNow Software Company

DataNow is a New Zealand-based software company specializing in Industrial Internet of Things (IIoT) solutions for manufacturing environments. Its platform is designed to centralize plant data, making it accessible, actionable, and secure. The company operates from Hastings Hive, Hastings, New Zealand, and serves clients primarily in industrial and manufacturing sectors.

Founding and Growth

DataNow has positioned itself as a modern solution for manufacturers seeking to digitize operations without overhauling legacy equipment. Its adoption of open standards like MQTT with Sparkplug B suggests a forward-thinking approach to scalable and interoperable systems.

Funding and Valuation

DataNow is a privately held and self-funded, focusing on sustainable growth through product innovation and customer engagement.

Product Offerings and Features

DataNow offers a robust IIoT platform with the following key features:

Device Connectivity: Supports modern devices (Opto-22, Moxa) and legacy PLCs using MQTT with Sparkplug B.
Time-Series Data Functions: Includes alerts, events, messages, and notes tailored to plant operations.
Custom Dashboards and Reports: Fully customizable visualizations and reporting tools.
Mobile Access: iOS and Android apps for real-time monitoring and manual data entry.
Data Export: Scheduled exports in Excel and CSV formats.
Third-Party Integration: Compatible with PowerBI, Zapier, Geckoboard, and other SaaS platforms.
Developer API: REST-compliant API for real-time data manipulation and automation.
Security and Hosting: Secure cloud hosting in New Zealand with independent monitoring.
Unlimited Support: Email and phone support, plus access to guides and whitepapers.

Acquisitions and Product Expansion

Product expansion has focused on enhancing integration capabilities, mobile access, and developer tools to support broader use cases in manufacturing.

DataNow AI and New Features

Recent updates have emphasized:

Improved API capabilities for developers.
Enhanced mobile app functionality for on-the-go monitoring.
Flexible reporting tools for both overview and detailed analysis.
Support for continuous improvement through evidence-based management resources.

Company Culture and Values

DataNow promotes a culture of transparency, flexibility, and user empowerment. It emphasizes:

Evidence-based decision-making.
Open architecture to avoid vendor lock-in.
Customer data ownership and privacy.
Continuous improvement through accessible tools and resources.

User Base and Community

DataNow serves a range of manufacturing clients from small standalone machines to complex multi-line operations. The platform is designed to be scalable and adaptable, with a community of users focused on operational efficiency and data-driven management.