Coastr, founded in 2018 in Edinburgh, UK, offers an all-in-one cloud-based vehicle rental, car-sharing, subscription, and fleet management platform. Its software enables independent and enterprise rental operators to digitize bookings, IoT-enabled telematics, payments, pricing, insurance, and customer experiences, all under the operator’s branding
Founded by Biswajit Kundu Roy in 2018 after he recognized inefficiencies while renting cars abroad, Coastr has rapidly scaled: from zero revenue at launch to $600K in 2022, $693K in 2023, and $1.7M in 2024, achieving ~145% YoY growth with 50 customers by early 2022 and similar counts in 2024.
Coastr has raised approximately £3.5M (~US $3.5M) via pre-seed (2019), seed (2021), and follow-on (2022) rounds. While exact valuation is undisclosed, early data suggests founder-reported cap tables and ~8–25% dilution across rounds.
Coastr’s platform integrates multiple modules:
Connected Fleet & IoT: GPS tracking, remote vehicle immobilisation, keyless entry, driver/license checks, DTC fault alerts
Reservation & Booking Management: White-label customer portals (web/app), dynamic pricing, automated billing, license checks, and promotions
Fleet Operations & Maintenance: Auto onboarding, maintenance scheduling, body-type checklists, dynamic utilization, and risk reduction dashboards.
Business Intelligence Tools: Booking & revenue analytics, customer profiling, forecast insights, carbon footprint reporting for ESG compliance, and vehicle health diagnostics.
On-demand fleet insurance using usage-based premiums and risk scoring via telematics, enabled by grants from Innovate UK and Scottish Enterprise.
Expanded into car-sharing and subscription models, allowing seamless vertical growth beyond classic rental operations.
Enhanced carbon footprint analytics, with tools to reduce emissions and support ESG goals for enterprise fleets
Operating under the “Coastars” branding, Coastr emphasizes innovation, customer-centricity, and continuous evolution. Its leadership includes strategic advisor Hiroto Saikawa, former Nissan CEO, guiding expansion in Asia and Japan. The firm has received R&D-focused grants and positions itself as a mobility disruptor for independent rental and shared mobility operators
As of 2024, Coastr serves ~50 rental and mobility operators (10,000+ vehicles onboarded across 7+ countries) with recurring clients spanning SMEs to larger brands.
Strategic partner: Avis Indonesia (RMA Group) digitized 5,000+ vehicles in Southeast Asia using Coastr’s platform as part of their mobility transformation.
Early expansion into the U.S., Asian, and European markets, with ~20 customers acquired experimentally in the U.S. during 2022.
