CaterTrax is a leading provider of catering management software designed for non-commercial foodservice operations, including campuses, hospitals, corporate facilities, and large-scale catering businesses. The platform is cloud-based and helps automate workflows, centralize orders, and improve operational efficiency for foodservice providers of all sizes.
Founded in 2004 in Rochester, New York, CaterTrax was created by Rich Rund and Dan Welch, who came from a family-owned catering background. They built the original system to address inefficiencies in managing high-volume foodservice operations. Their first-hand industry experience shaped a solution that quickly gained traction among multi-unit foodservice contractors and hospitality providers in North America.
CaterTrax was acquired by Volaris Group in 2017, which provided the resources and strategic backing to expand its offerings and enter new markets. The company’s estimated annual revenue in 2025 is about $14.5 million, with a typical pricing model averaging $1,800 annually per client. Detailed valuation figures remain private, as CaterTrax is not publicly traded.
Key features of the CaterTrax platform include:
CaterTrax rolled out an Advanced Search feature that allows users to filter and locate orders quickly based on multiple criteria, improving functionality for high-volume clients. Regular updates also include performance enhancements, streamlined ordering interfaces, and new menu/content management tools.
CaterTrax promotes a collaborative and service-driven culture built on values such as hospitality, integrity, teamwork, adaptability, and growth. The team encourages learning, innovation, and community, and often emphasizes the belief that “those who eat together, stay together.” Employees describe the workplace as supportive, passionate, and focused on both individual and collective success.
The CaterTrax client base includes senior living communities, healthcare facilities, universities, and corporate dining services. Users often refer to themselves as “TRAXERS” and praise the platform for its flexibility, user-friendly design, and impact on operational efficiency. A strong community exists around the product, with some clients acting as ambassadors to help onboard and support new users.
