Cascade Strategy
By Cascade
Cascade Strategy is a leading strategy execution platform, headquartered in Sydney, Australia, with offices in Portland, Oregon. Founded to bridge the gap between planning and performance, it offers a cloud-based suite of tools for strategic planning, goal alignment, and performance tracking across organizations.
Launched in 2012 by co-founders Tom Wright and Eric Perriard, Cascade sought to solve the common issue of planned strategies getting lost in PowerPoints and spreadsheets. Initially bootstrapped, Cascade invested heavily in user-driven product design and organic growth. By 2017, the company redefined its mission and continued global expansion. By 2019–2021, Cascade served teams in 60+ countries, and today extends to over 100 countries across diverse industries.
Cascade delivers an end-to-end suite for strategic planning and execution management. Core capabilities include: strategic framework templates (e.g., OKRs, Balanced Scorecard), structured goal and initiative mapping across all organizational levels, KPI tracking with live data integrations, AI-powered health scoring, risk detection, alignment visualizations, real-time dashboards, automated reporting, collaboration tools, and deep integrations with Salesforce, Power BI, Tableau, and ERP systems.-
Cascade continues innovating, including:
Automated governance reporting
These updates reinforce its data-driven execution capabilities.
Driven by the motto “Do the right stuff, not just more stuff,” Cascade prioritizes strategic focus and team alignment. Company values include presence, focus, confronting problems head-on, and accountability for outcomes. Employees report a positive, flexible, and remote-first workplace with growth opportunities, though some mention occasional intense environments typical of high-performance SaaS firms.
Cascade is used globally across sectors such as healthcare, finance, technology, and government. Its platform supports adoption by multiple teams and consultants, backed by a rich resource library, webinars, and user communities. The company emphasizes alignment and transparency, boasting a reputation for helping organizations connect everyday actions with strategic goals.
